Posted: 04/12/2019 | Author: April Koenig
Introducing our new mark. Our creative community made up of 15,000 creatives across the country is the inspiration for our theme THRIVE WHILE YOU STRIVE.
In the coming months you will see and begin to feel the transformation of our brand and this new look. This is an exciting journey for our staff who represent everything you want us to be.
We started this journey last year, when we gathered an amazing group of creatives - some creatives currently working with us, some we are dying to be working with, some who want to work with us but haven't had a chance and some of our tried and true long timers. We packed them into a room, gave them some food and libations and then picked their brains for hours about how they felt about us; what they liked and didn't like about working with us, what they want more from us and most of all how can we serve them better. We learned so much and humbly realized that we were doing a lot of things right and that our hard work was appreciated by the creative community. I personally was overwhelmed to hear that all that we have always strived to do in service to the creatives was clearly felt by the creatives - well by those that we know personally, but also learned that outwardly we just look like another staffing agency. So this rebrand is all about shining a light on our staff's incredible super powers lifting up the talents of the creative community and serving them. Shining bright enough that those who have never worked with us or experienced the Creatives On Call way of building relationships will want to join our community. A community of creatives committed to our company motto "Thrive While You Strive". We want them to feel the power of team work without abandoning themselves and their goals - whether it is to grow their career, build a strong portfolio, experience new things, meet new people or live life on their terms with their own freelance business.
I'm so very proud to unveil to you our brand expression of Creatives On Call's - inspired by the creative community!
Cincinnati, OH | Posted: 04/04/2019 | Author: April Koenig
The rise of the gig economy has brought forth an entirely new, non-binary business culture to the forefront. While many areas of this new corporate landscape are clearly mapped, others have become muddled and complicated. One such area is the designation between employee and independent contractor. Companies that have traditionally defined ‘control of work’ as a key way of determining the classification difference between contractors and employees are finding a more and more subjective interpretation of ‘control’. And with litigation and enforcement at frenzied levels, companies are finding that what they don’t know can hurt them. Just ask Uber.
Uber Technologies Inc., after skyrocketing to becoming the face of the gig economy by following what they thought was an airtight business model, had to pay $100 million in class action settlements in 2016. The suit, which challenged Uber’s employment and benefit arrangements, was brought by drivers in California and Massachusetts. The settlement allowed the company to maintain their independent contract model, but the other 48 states have since filed suits against Uber as well. Point being, the issue of Uber’s employee classification system is far from settled and could make a $100 million payout look like small potatoes when the air finally clears.
Employers looking to take advantage of the freelance corporate landscape need to learn from companies like Uber when determining the status of hires. It’s no longer a black or white issue, and the gray areas that some freelancers now find themselves in make determination tricky. Making matters worse, updating federal laws to provide clarity on the subject have been agonizingly slow. Regulatory agencies can only interpret existing laws, rather than creating a hybrid set of rules on their own. The heavy lifting is left up to congress. Lobbying for any sort of regulatory or tort reform to lessen the ferocity of lawsuits against employers taking advantage of the gig economy doesn’t seem to be on the immediate horizon, so most are left to their own careful determination as guidance.
The best way of covering yourself until the rules are better clarified is to rely on experts in the freelance field. Companies like Creatives On Call understand the ever-changing challenges of the corporate world, especially as they pertain to freelance issues. The experience COC has gained in recruiting professionals to fill the contract and full time void for employers is invaluable, and can serve as guidance in addressing issues like classification and compliance. When the important areas of business practice arise, let Creatives On Call add value to your vision of the future.
Cincinnati, OH | Posted: 04/01/2019 | Author: April Koenig
Are you getting paid what you’re worth as a freelancer? The answer, more often than you think, is no. That’s because freelance artists by and large are scared to ask for more. Artists charge less than what clients are willing to pay because they want to make sure they don’t scare away business, which is a natural fear. They worry they’ll be undercut by other artists, or that the client will feel they’re paying too much, so it’s safer to ask for a little less to insure projects materialize.
This fear of overcharging is completely rational. After all, clients are what keep us in business. If they dry up so does our source of income. But this fear needs to be overcome in order to grow as a contract artist. And growing means keeping the following points in mind when negotiating your worth.
Do Your Homework – The best way to get maximum value is to do maximum research. Talk to others who do similar work with similar experience, and get a gauge of what they charge their clients. Learning industry benchmark rates is another good indicator when quoting a price to clients. There are plenty of online resources and discussion boards to find out if you’re getting competitive worth for your talent.
The Sooner The Better – If you’ve decided you’re worth more, don’t wait to make the change. After all, the sooner you decide that clients should better appreciate your talent and experience the better. Finding an excuse to wait for the right moment only delays your decision, and leaves money on the table for upcoming work. Ask any freelancer who feels justly compensated and they’ll probably say they wish they’d done it sooner.
Justify The Rate – Educate your clients on exactly what you bring to the table. Negotiating a rate increase can be tricky, so explain how your ability and track record will enhance their business. When they realize what a brilliant design or eye-catching copy can do for their business, they can take comfort in the fact that extra expense means excellent work.
Let COC Help – The best way to know you’re getting competitive compensation is to let Creatives On Call help. Our staff consists of former creatives who know the business, and can guide you through the process. Filling out and maintaining a COC portfolio and working with our expert advisors is the best way to overcome doubts, and truly get your money’s worth as a successful freelance artist!
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