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What Working for Creatives On Call has Taught Me, And May Teach You Too

The past year has been one of the quickest years of my professional life. As the saying goes, “Time flies when you’re having fun.” Nothing can be truer than this when referencing my time with Creatives On Call. Each day I have grown more into myself and within this organization that I share with others passionately and dearly. When I first found Creatives On Call nearly 3 years ago and was welcomed with open arms as a creative candidate, I never would have thought that this is where that moment would bring me! I have learned so much being on both sides of this journey, and I am thrilled to share 5 highlights of what I’ve learned with you. 

  1. Creatives On Call Has Your Back

Part of the Creatives On Call mission is to help you thrive while you strive. You have the expertise and skillset to benefit an organization, and we’re here to be your cheerleaders! As a Recruiter, I have a very hands-on approach from facilitating resume and portfolio reviews, interview prep, salary resources, professional development and more. I want to help you succeed in any way that I can. Creatives On Call supports you from our first connect to the first day of your dream job and beyond. 

  1. Building Relationships Is Invaluable 

Whether you are at a networking event and meeting other professionals or talking to a mentor, building relationships within your industry is important. I’ve said this many times and I’ll say it again, network as much as you can. Take your mentor out for coffee. Ask a local blogger or freelancer whose work you’ve been admiring for months to share why they do what they do—it’s as easy as, “Hey, can I take you for a cup of coffee?” Building these relationships not only helps you professionally, but can inspire you personally! 

3.  Magic Happens When You Bring Creatives Together

At each Creatives On Call event, I see magic happen. When creatives meet each other or have an “aha moment” during a keynote speaker, the excitement and inspiration is contagious. Bringing the love for creativity and how one can use that in their career to the forefront of mind is powerful. If someone is new to freelancing or wants to enter a new space like UX, odds are there is someone in our community that has done a similar transition. When you bring together different skillsets and life experiences, magic happens!

4.  You Might Be Worth More Than You Think

Money is hard to talk about and salaries can be difficult to determine. The fact is, your skills are valuable and should be treated as such. I am incredible passionate about this topic, and if you’re one of my candidates—you know it! You deserve what you are worth and that might be more than what you think. Take a look at the Creatives On Call Salary Guide created just for you. In order to view it, login to your Creatives On Call profile or register as an Artist and see it under Resources. 

5. You’ll Never Stop Growing

As cheesy as it sounds, being your authentic and creative self is the way to success and growth. Innovation begins when unique ideas or new perspectives are developed. When you’re in an interview, be yourself and share what you personally have to offer the organization and how you can grow with it. That’s why Creatives On Call asks you questions to determine what makes you light up and what you are looking for to best match you with future opportunities. There is a job fit for everyone. Be who you are and be confident in that role. No matter the level, be willing to learn and adapt to the position to strengthen your skills. Be the best you can be and hone your craft! Being yourself and continuously growing is the only way to make this process work. 

The past year has been an adventure and I can’t wait to see what the next year with Creatives On Call teaches me! What have you learned by joining the Creatives On Call community? 

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Bottom Line: Creative Team Players Directly Affect Your Business Sales

“Creative is no longer a fancy art department, but one that delivers value to the business. The pressure to create data-driven goals has expanded into the creative team.”

---Andy Brenits, Insource Board President

The pressure is on for creative teams. Typically small, composed of 20 or fewer staff, corporate creative teams are now the driving force for sales. According to McKinsey, companies that foster creativity outperform their peers in terms of financial metrics including organic revenue growth. Here’s why and how you should hire creatives.

Creative Teams Form the Core of Your Business

To begin with, the creative team is involved in every aspect of production from designing web pages and products to managing social media and crafting a marketing strategy.

Designers must find cost-effective raw materials, engineers must be able to navigate and adjust complex operating systems, web page designers must find ways to attract, retain, and engage visitors on a company site, and social media marketers must come up with ways to spread the word and create buzz around a brand. For many companies, the advent of digitalization has brought the sales team front and center to the point where they have become the core of business activity.

A Tall Task

If you doubt the importance of creative teams, consider how they are held strictly to account. The 2018 In-House Creative Management Report from the in-house creative organization InSource and creative workflow solutions firm inMotionNow surveyed 400 marketing and creative professionals to get their insights.

The report found that creative teams are judged according to three results: their impact on sales, the feedback from their target audience, and the satisfaction of internal stakeholders such as the CEO and CFO. That’s only three benchmarks, but great results in all three areas requires that a creative team’s presence be felt in just about every area of business.

Why Creative Teams Are So Integral to Sales

The following four points illustrate the complexities of a creative team’s functions, and shows where creativity is crucial to sales.

1. Sales is now more about innovating the customer experience

In a fast-moving, competitive market, companies are looking for “wow” moments—the opportunity to surprise and thrill customers. Researchers have long known that the element of surprise changes behavior; it makes an impression and can lead to return sales, but creating these moments requires salespeople who can find ways to personalize the consumer experience. This might mean monitoring social media to gauge customer sentiment or engaging in feedback with customers and sending them notes that relate to a particular customer’s life. These are ways to emotionally engage customers and keep them loyal.

2. Creativity improves marketing, branding, and output

If a customer is emotionally engaged, that customer will drive a certain amount of sales for you through word-of-mouth. According to McKinsey, emotionally engaged customers are three times more likely to both recommend a product and to renew their purchase.

3. Right-brained thinkers round out a sales team

Why is emotion so important? According to Ted Ings, trainer and customer experience expert, when it comes to marketing and sales, “people may shop with logic, but they buy on emotion.” Ing explains that most advertising relies 20 percent on logic and 80 percent creativity because people make most of their decisions with the right-side of the brain that controls emotion. So, while it is all well and good to have a marketing or sales team full of logical left-brained thinkers, the right-brained thinkers might better understand how to design a brand or a campaign that will appeal to the customer’s emotions.

4. Where analytics meet emotions

Thus, having nimble-minded engineers, savvy social media and web experts, and au courant product designers is no longer enough. An article by Adam Brandenburger of The Harvard Business Review suggests that corporate strategy is no longer powered by analytical tools but is now a creative process where the strategist must look for “connections across traditional boundaries, whether by linking a product and a service, two technologies, the upstream and the downstream, or other ingredients.”

Such connections across traditional boundaries, once found, can lead to new technologies and innovations that can catapult a startup to a unicorn in short order. But for this to happen, the consumer must understand, demand, and builds an emotional connection with the product or technology. Companies are striving to find new and effective channels to educate consumers on

their products. This process again takes creatives who understand where consumers will turn to next for their information and how to package their messaging.

Building the Best Creative Teams

The 2018 In-House Creative report finds that a team of fewer than 10 creatives may often be expected to support the demands of over 50 stakeholders in a business with $500 million or more in revenue. Thus, you need the best creative team you can get.

A professional recruiter, however, can help. Recruiters know how to determine the size of the creative team a firm needs, the candidates that are best-suited to the particular creative roles, and how to reach those candidates. They are skilled in screening candidates and matching their skills and experience with a particular industry and business focus. Professional recruiters understand the need for targeted searches, skills-based screening, attractive benefits, and competitive compensation packages.

Your bottom line is increasingly dependent on the quality of your creative staff, invest in this most important area or risk paling into creative insignificance next to your competitors. Learn more about how to build your creative team with us today: https://creativesoncall.com/for-companies

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