Skip to Main Content

How Market Research Makes You More Creative

Posted: 08/27/2020 | Author: Kathryn Sturm for Creatives On Call | Tags: Past Webinars

How Market Research Makes You More Creative

Please see the Vimeo link for full recording of the webinar below.

In this next webinar, we're talking marketing! Specifically, market research! "Market research" can strike fear into the hearts of creatives. Will my unique, one-of-a-kind idea be focus grouped to death, left unrecognizable and ineffective? This webinar will reveal the "secrets" behind market research techniques, teach you to embrace market research findings and show you how to use it to do your best work. 

Doug Keith has more than 25 years of experience in market research, having run his own consulting business for more than a decade. He also has a creative background, starting out as a producer in public radio, and currently writes screenplays and directs short films and documentaries.

Previous Blogs

Future Proofing & Corporate Responsibility

Patrick will be speaking about how big brands stay relevant in today’s ever changing environment, ... read more


Environmental Responsibility in the Auto Industry

When the pandemic hit, freeways, auto factories, and dealerships went quiet. Sales plunged 40% withi... read more


The Value of AI Robots in Grocery Retail

If you haven’t rubbed elbows with a robot in the frozen food aisle yet, you probably will soon. Ar... read more


How AI Is Paving New Roads in the Automotive Industry

Looking to build a team for your AI strategy?... read more


9 Tips to Keep Your Applicant and Employee Data Secure

There has been a 400% increase in cyberattacks since the start of the pandemic. And with more employ... read more


Electrification and the Future of Electric Vehicles

There has been a global call over the past decade for drivers, companies, and auto manufacturers to ... read more


How Digitalization Offers New Ways to Buy Cars

In 2020 nearly everything went online, including buying a car. With millions of people looking for a... read more


The Stops and Starts of Shared Mobility

Before COVID struck, shared mobility—the short-term, shared use of vehicles, motorcycles, scooters... read more


The Massive Shift to Non-Store Retailers

COVID forced many retailers to take a hard look at their store networks.... read more


Teams vs. Individuals: Diversifying The Workload

Teams aren’t going anywhere, nor should they. But hiring contractors, freelancers, and other part-... read more


View More Blogs