Skip to Main Content

Police Your Social Media

St. Louis, MO | Posted: 07/11/2018 | Author: April Koenig for Creatives On Call

The most important tool in a creative freelancer’s bag might be the mastery of social media. Not only is it the premiere medium for establishing your brand, but a strong social media presence means businesses know you can master theirs as well, which means project work in a familiar field! However, a social media footprint that isn’t properly curated can mean disaster for your freelance prospects. A tendency to get too opinionated, overshare, or leave glaring gaps in use will turn off prospective clients and businesses. And since your social media presence is the initial impression of a freelance artist, any misstep will be the first and last look you get. A freelancer can’t count on second chances. With that in mind, here are a few guidelines to policing your social media presence.

Leave Out The Personal – Today’s climate of self-importance makes it tempting to tweet or update every personal attribute in real time. This temptation should be resisted. Remember, as a freelancer your online presence is your opening gambit to clients. Keep it as professional and non-confrontational as possible. Clients that work with you don’t want an inappropriate comment or grievance to reflect poorly on their judgement in choosing you as a partner. Developing the right reputation as an artist is tough enough without sabotaging all your effort with preventable poor comments for all to see. That’s not to say you shouldn’t show creativity or personality, just make sure it’s not at the expense of good taste.  Giving a second thought to hitting ‘send’ can be the difference between success and failure. 

Review Your Work – Just as the content of your presence should be reviewed, so should the structure. Make sure to check for grammar errors, and don’t overdue the shorthand when tweeting. People need to be able to understand what information you’re trying to impart. Also, is your message shareable? Are your links valid? Are you sending this out at an optimum time for maximum viewership? These are all questions to be answered for successful mastery of social media.

Don’t Neglect It – Policing your social media means you have to be on patrol regularly! Don’t go to the trouble of having a successful online presence just to forget about it. Large gaps are noticeable, especially to prospective clients, so be active. Think of your various platforms as an instantaneous online resume that you’re constantly updating. Clients will note your dedication, which could be that last deciding factor when determining a project partnership.

Previous Blogs

Future Proofing & Corporate Responsibility

Patrick will be speaking about how big brands stay relevant in today’s everchanging environment, f... read more


Environmental Responsibility in the Auto Industry: Protect Your Auto Investment

When the pandemic hit, freeways, auto factories, and dealerships went quiet. Sales plunged 40% withi... read more


The Value of AI Robots in Grocery Retail

If you haven’t rubbed elbows with a robot in the frozen food aisle yet, you probably will soon. Ar... read more


How AI Is Paving New Roads in the Automotive Industry

Looking to build a team for your AI strategy?... read more


9 Tips to Keep Your Applicant and Employee Data Secure

There has been a 400% increase in cyberattacks since the start of the pandemic. And with more employ... read more


Electrification and the Future of Electric Vehicles

There has been a global call over the past decade for drivers, companies, and auto manufacturers to ... read more


How Digitalization Offers New Ways to Buy Cars

In 2020 nearly everything went online, including buying a car. With millions of people looking for a... read more


The Stops and Starts of Shared Mobility

Before COVID struck, shared mobility—the short-term, shared use of vehicles, motorcycles, scooters... read more


The Massive Shift to Non-Store Retailers

COVID forced many retailers to take a hard look at their store networks.... read more


Teams vs. Individuals: The Benefits of Diversifying The Workload

Teams aren’t going anywhere, nor should they. But hiring contractors, freelancers, and other part-... read more


View More Blogs