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Thought Leadership

Environmental Responsibility in the Auto Industry: Protect Your Auto Investment

Environmental Responsibility in the Auto Industry: Protect Your Auto Investment

When the pandemic hit, freeways, auto factories, and dealerships went quiet. Sales plunged 40% within a month, traffic decreased by more than 70% in ... read more
The Value of AI Robots in Grocery Retail

The Value of AI Robots in Grocery Retail

If you haven’t rubbed elbows with a robot in the frozen food aisle yet, you probably will soon. Artificial intelligence, machine learning, and data ... read more
How AI Is Paving New Roads in the Automotive Industry

How AI Is Paving New Roads in the Automotive Industry

Artificial intelligence (AI) has come far from the days of only navigation software. Machine learning, deep learning, and computer vision guide ... read more
9 Tips to Keep Your Applicant and Employee Data Secure

9 Tips to Keep Your Applicant and Employee Data Secure

There has been a 400% increase in cyberattacks since the start of the pandemic. And with more employees working from home than ever before, ... read more
Electrification and the Future of Electric Vehicles

Electrification and the Future of Electric Vehicles

There has been a global call over the past decade for drivers, companies, and auto manufacturers to reduce their carbon footprint. Today, there are ... read more
How Digitalization Offers New Ways to Buy Cars

How Digitalization Offers New Ways to Buy Cars

In 2020 nearly everything went online, including buying a car. With millions of people looking for a new set of wheels and dealerships temporarily ... read more
The Stops and Starts of Shared Mobility

The Stops and Starts of Shared Mobility

Before COVID struck, shared mobility—the short-term, shared use of vehicles, motorcycles, scooters, and bicycles—was all the rage. Smartphone ... read more
The Growth of Personal Shopping at Scale

The Growth of Personal Shopping at Scale

There’s a classic scene in Friends where Rachel, newly employed as a Bloomingdale’s personal shopper, leaves this voicemail for Monica: “I just ... read more
The Massive Shift to Non-Store Retailers

The Massive Shift to Non-Store Retailers

COVID forced many retailers to take a hard look at their store networks. In 2020, struggling brands like Bed Bath & Beyond, Victoria’s Secret, ... read more
Teams vs. Individuals: The Benefits of Diversifying The Workload

Teams vs. Individuals: The Benefits of Diversifying The Workload

There’s the old saying, "There’s no I in teamwork.” But without individuals, there is no team. When properly managed, teamwork can lead to ... read more
How Retail Consolidation Creates Opportunities

How Retail Consolidation Creates Opportunities

Let’s face it, running a retail business is challenging. Maintaining inventory levels, optimizing order quantities, ensuring your products are ... read more
It's Annoying, But It Works: Influencer Marketing Success in the CPG Space

It's Annoying, But It Works: Influencer Marketing Success in the CPG Space

Models and products and posts, oh my! The word influencer has been around since the 1600s, but it finally reached full culture saturation in 2019 ... read more
10 Exit Interview Questions That Aren’t a Waste of Time

10 Exit Interview Questions That Aren’t a Waste of Time

Nearly 4 million people quit their job in April. 1 in 4 workers is considering leaving, and the US is on the cusp of “The Great Resignation.” ... read more
How Food & Beverage Became the Top Selling CPG Category

How Food & Beverage Became the Top Selling CPG Category

While the world was stress baking, doom scrolling, and pantry hoarding, more than 20 million new CPG customers entered the online arena in 2020. The ... read more
The Rise in the Direct-To-Customer Marketplace

The Rise in the Direct-To-Customer Marketplace

Direct-to-consumer (DTC) commerce—the process of selling directly to the end consumer and cutting marketplaces, retailers, and wholesalers out of ... read more
Using ROI to Build the Perfect Budget

Using ROI to Build the Perfect Budget

It’s every manager’s favorite time of the year—budgeting. Time to put down on paper (or spreadsheet) financial justification for your ... read more
10 Best Practices for Successful Onboarding

10 Best Practices for Successful Onboarding

Each year in the US, more than 25% of the workforce experiences career transitions. Even with all that upheaval, 90% of employees decide whether to ... read more
Healthcare Tips for Freelancers

Healthcare Tips for Freelancers

There are 57 million freelancers in the US. As your own boss, you get to set your own hours and work all day with your favorite furry buddy by your ... read more
Awareness vs. CTA - What is Best for Your Marketing?

Awareness vs. CTA - What is Best for Your Marketing?

It takes 5 to 7 brand impressions on average before a prospect will remember your brand. So it’s no surprise that 89% of B2B marketers say brand ... read more
What is Growth Marketing?

What is Growth Marketing?

Growth Marketing is the Elon Musk of marketing.  It is all about creating a large, extensive, and more-than-devoted, loyal user base.  It requires ... read more
Top 5 Sites for the Newest Design Trends

Top 5 Sites for the Newest Design Trends

You’re on round 10 of changes, the deadline is looming, and the client wants something “fresh and on point.” The creativity well has run dry, ... read more
Recognizing Bias Against Women in the Workplace

Recognizing Bias Against Women in the Workplace

Did you know that 73% of women face bias in the workplace? According to LeanIn.org, less than one third of employees can even recognize it when it ... read more
Top 10 Reasons Why You Should Outsource Your Social Media Team

Top 10 Reasons Why You Should Outsource Your Social Media Team

There are 3.5 billion social media users worldwide (approximately 45% of the current population), and that number continues to grow. We spend on ... read more
Our Favorite Brand Loyalty Programs That Make Us Come Back for More

Our Favorite Brand Loyalty Programs That Make Us Come Back for More

Points, rewards, cash-back, freebies, and giving back to the community. What are the aspects of your favorite brand’s loyalty programs that keep ... read more
10 Signs Your Business Has Stopped Growing

10 Signs Your Business Has Stopped Growing

If you’ll pardon a horticulture analogy, businesses are like plants. They need attention, regular maintenance, and room to grow. When the sales are ... read more
How a Well-Designed Design Team Can Increase Your Revenue

How a Well-Designed Design Team Can Increase Your Revenue

We humans are visual creatures. If we see information in a picture we can recall 65% of it three days later. We’re so visual that 52% of users ... read more
Top Jobs on the Rise in 2021

Top Jobs on the Rise in 2021

Hello, 2021. A new year brings new opportunities and growth. As you look at your business goals for the coming year, you may realize you don’t have ... read more
2020 Top Jobs and 2021 Forecast

2020 Top Jobs and 2021 Forecast

As we approach the end of the year that will live in infamy, it’s important to reflect on trends to help prepare us for what 2021 will bring. ... read more
Consumer Packaged Goods + COVID-19: How to Keep Up with an Evolving Audience

Consumer Packaged Goods + COVID-19: How to Keep Up with an Evolving Audience

The consumer package goods industry is remaining steady through COVID-19. That doesn’t mean the sector isn’t without its challenges caused by the ... read more
Using Questioning Strategies to Get you More Opportunities

Using Questioning Strategies to Get you More Opportunities

Like many of us, I’ve been on a professional self-improvement kick lately. I had the fortunate opportunity to join a workshop with LUSHIN around ... read more
Trends in Employing a Remote Workforce

Trends in Employing a Remote Workforce

Remote work and hiring for remote positions have been increasing in popularity over the last several years. And now, due to the pandemic, remote work ... read more
Building a Better Resume: Tips from a Pro Recruiter

Building a Better Resume: Tips from a Pro Recruiter

At Creatives On Call, we receive multiple resumes weekly as well as love to give out advice on the best way to present yourself. Our Recruiters are ... read more
Banking, Finance, and Insurance + COVID-19

Banking, Finance, and Insurance + COVID-19

Interested in some insights on the Banking industry during and caused by COVID-19? Creatives On Call has kept an eye on this industry and would love ... read more
Education, Higher Learning & COVID-19

Education, Higher Learning & COVID-19

Interested in some insights on the Education industry during and caused by COVID-19? Creatives On Call has kept an eye on this industry and would ... read more
The Hospitality Industry & COVID-19

The Hospitality Industry & COVID-19

Interested in some insights on the Hospitality industry during and caused by COVID-19? Creatives On Call has kept an eye on this industry and would ... read more
5 Ways to Grow Your Business Using AI

5 Ways to Grow Your Business Using AI

Creatives On Call is proud to provide resources to help your company get up to speed in the future of AI. Interesting in hiring a professional with ... read more
Diversity in Hiring: Guidelines and Best Practices

Diversity in Hiring: Guidelines and Best Practices

Creatives On Call is proud to support, work with, and hire a diverse population of creatives as well as clients. If you have any questions about the ... read more
How Evaluating & Sharing Strengths Can Make a Smoother Transition Back to the Office

How Evaluating & Sharing Strengths Can Make a Smoother Transition Back to the Office

You’ve pulled off the impossible to pivot your short-term marketing plan for COVID-19. But what about the long-term now that you are back at the ... read more
6 Ways Managers Can Support Positive Employee Mental Health

6 Ways Managers Can Support Positive Employee Mental Health

Creatives On Call is thankful to all of those working through us who have had to address adversity outside of the office. We are thankful for those ... read more
Getting Your Marketing Back On Track

Getting Your Marketing Back On Track

You’ve pulled off the impossible to pivot your short-term marketing plan for COVID-19. But what about the long-term? Creatives On Call has tips for ... read more
How Uncertainty Impacts Retail Behavior

How Uncertainty Impacts Retail Behavior

Creatives On Call has a close eye on the impact of COVID-19 to retail and how it effects our retail clients. If you're looking to get help getting ... read more
Your Guide to The Paycheck Protection Program

Your Guide to The Paycheck Protection Program

Creatives On Call is working to provide for you the best resources we have on hand during this time. As an employer, if you no longer have the time ... read more
Remote Work Resource List for Companies

Remote Work Resource List for Companies

New to working from home? We are all adjusting to a new way of working. Let's stay positive and make the best of working remotely. Creatives On Call ... read more