Marketing & Design
Digital Marketing Consulting Services
Most companies know they need stronger digital marketing. The challenge is finding the right expertise without committing to a bloated agency retainer or a full-time hire that doesn’t flex with your needs. At Creatives On Call, our digital marketing consultants work as an on-demand extension of your team, bringing strategy, execution and measurement when and how you need them.
Why Do You Need a Marketing Consultant?
Our marketing consultants will bring immense value to your company with our expert skills and experience in digital marketing.
We focus on:
Strategy: We know how to navigate the ever-changing digital marketing world. Our consultants will work with you to:
- Identify your target audience
- Formulate and execute a marketing strategy according to your objectives and budget
- Offer guidance on branding, position, and communications
Measurement: Our marketing consultants know that marketing is a science. We create metrics to:
- Track the performance of campaigns.
- Optimize current campaigns.
- Develop future campaigns.
You can trust us to oversee all your marketing projects, analyze the results, and offer ideas for improvement. When the marketing plan is developed, we can implement it quickly. Our professionals will:
- Create compelling visual images and written content.
- Set up automation tools.
- Track performance, and analyze results.
When Do You Need Digital Marketing Consulting Services?
Partnering with the Creatives On Call digital marketing team might be right for you if:
Don’t Have Time to Research Digital Marketing Trends
Our digital marketers are adept on all frontiers of the digital marketing landscape. Our experience streamlines the process of analysis, campaign creation and tracking. We do the work of creating pricing models, identifying proper channels and recommending digital technology applications so your team can focus on other aspects of the business.
Launching a New Product or Opening a New Division Within Your Organization
86% of marketers say they have increased brand awareness by using one or more digital channels. Our digital marketing consultants will make your specific business growth goals their mission.
- We will start by creating a digital marketing plan. This includes the scope of requirements for the plan along with a budget.
- Next, we will identify a timeline for how to implement that plan by mapping out the distribution of your campaign to maximize impact.
- Then, we work with your team to implement the digital marketing plan on all platforms.
- Finally, create measurements of performance to ensure you are satisfied with the end product.
Not Getting the Results Needed from Your Current Digital Marketing.
Some companies rely on trial and error in their marketing efforts. Others, have a well-thought-out strategy but don’t have anyone to monitor their marketing metrics. The consultants from Creatives On Call will bring the expertise required to make your campaigns more effective and less hit-or-miss. Our consultants will monitor key metrics like:
- Top traffic sources
- Click-through-rates
- Conversion rates
- Time spent on your website
- ROI
- Bounce rate
Digital Marketing Consulting Services Offered
Our digital marketing consultants are pros at identifying, developing and implementing services that deliver satisfying results. We offer innovative and creative solutions for digital marketing that will make you stand out amongst your competition.
"75% of marketers say that digital marketing tactics have helped them to increase their company’s credibility." - Content Marketing Institute
Marketing Strategy Development
At Creatives On Call, we work with you to create an individualized plan that will address all your digital marketing needs. The value of an effective digital marketing strategy cannot be overstated. We will help you:
- Isolate your target market segment
- Create crystal clear goals
- Provide in-depth consumer research
- Implement marketing initiatives
- Track key metrics
Drive Results for your Business
At Creatives On Call, we specialize in tailoring these insights to fit your organization, helping you unlock meaningful transformation that drives results.
Marketing Services We Provide
Search Engine Optimization (SEO)
Our digital marketing consultants will implement tactics for the determined SEO strategy designed to improve your website’s user experience. We will drive traffic to your website by building content clusters, optimizing copy and creating an internal linking strategy. We know how to implement the right keywords and how to get your website ranked higher on search engine results.
Pay-Per-Click (PPC) Consulting
Our consultants use proven PPC strategies to:
- Increase brand awareness
- Generate qualified leads
- Convert leads into sales
We focus on keyword and audience targeting, platform selection, creating compelling messaging and presenting the right offer. We monitor results and offer suggestions on optimization to maximize conversions.
Buyer Persona Development Services
As part of our digital marketing strategy, our team will develop a detailed description of your intended target audience. This will help you retain current customers while growing your customer base.
Social Media Consulting Services
Our digital marketing consultants are experts in social media marketing. We know how to build lasting customer relationships, expand brand awareness and grow your revenue stream. We also can teach you how to successfully manage various social media accounts. Our social media consulting services come with a content strategy session to fit your unique digital marketing needs.
Conversion Rate Optimization (CRO)
Getting traffic to your website is only half the equation. Our CRO consultants help you convert more of the visitors you’re already attracting, without spending more on acquisition.
- Landing page analysis and redesign recommendations
- A/B and multivariate testing strategy
- User behavior analysis (heatmaps, session recordings and funnel drop-off)
- Form optimization and lead capture improvements
- Checkout and conversion flow audits for e-commerce
Website Design and Audit Services
We offer sophisticated strategies to help you unlock your online potential. We will provide you with a customized website SEO and UX audit designed to increase your leads and rank higher on search engines. We will assess important elements including:
- Design
- Copy (including keywords)
- Functionality
- Load speeds
- Search engine rankings
- Conversion rate
Email Marketing Optimization
Our digital marketers will create an email marketing strategy that is individualized to your industry and goals. We will conduct an in-depth analysis of your clicks, conversions and copy. We will also provide you with comprehensive, data-driven email marketing strategies that will target your audience and deliver results.
Marketing Optimization
We will help you better understand and implement your marketing automation system and navigate the platform best suited to you. There are simple marketing systems such as HubSpot Marketing Hub or MailChimp All-In-One but our pros also use more robust systems such as Eloqua from Oracle or Marketo from Adobe. Identifying the most effective system for your organization is part of our expertise.
Content Marketing
Our digital marketing consultants are experts at identifying valuable information about your brand or product. We then use that information to create and share relevant content to help promote your business. We know how to attract and retain customers by presenting appropriate media which will help efficiently boost your brand in important digital channels.
Retargeting Services
According to a recent study, 97% of people who visit a website don’t end up buying anything. However, through retargeting services, you have the opportunity to bring them back. Our digital marketing experts will help you retarget visitors. We will produce a variety of campaign elements so that even if you miss a customer on one ad, a fresh message will help bring them back to your website.
Cutting-Edge Strategies and Measurable ROI
Our focused organizational direction will provide relief to your digital marketing headaches. We know how to create digital marketing content that appeals to your consumer base and directly translates into measurable ROI. You will also be able to use this cutting-edge strategy to measure your marketing performance, shape future digital marketing and determine what areas could be improved. You will also be able to use this cutting-edge strategy to measure your marketing performance, shape future digital marketing, and determine what areas could be improved.
Next Steps
Ready to get started? Contact us today and a member of the Creatives On Call team will be in touch with you soon!
Marketing & Design Capabilities
Our strategy and advisory services are designed to give you a comprehensive view of your organizational capabilities, then unlock avenues for innovation and growth.
Content Creation & Management
The need for smart influential content is greater than ever before. We drive revenue by gaining influence, targeting engagement, and initiating action.
Strategy & Advisory
Our strategy and advisory services are designed to give you a comprehensive view of your organizational capabilities, then unlock avenues for innovation and growth.
Learning & Knowledge Management
Accelerate your organization’s learning and implement knowledge practices that yield operational results.
Frequently Asked Questions
What does a digital marketing consultant do?
A digital marketing consultant assesses your current marketing presence, identifies gaps and opportunities, builds a strategy to achieve your business goals and supports execution across channels like SEO, paid advertising, social media, content and email.
How much do digital marketing consulting services cost?
Digital marketing consulting is typically priced by the hour, on a project basis or as a monthly retainer. Hourly rates across the industry generally range from $100 to $300, depending on the consultant’s seniority and specialization.
Is there a difference between a digital marketing consultant and a marketing agency?
A traditional agency typically sells packaged services with a dedicated account team and fixed retainer fees, you pay for the team whether or not you need all of them every month. You get the expertise without the overhead and the flexibility to scale up or down as your needs change.
You've Seen What We Do.
Let's Talk About What You Need.
The right team, the right expertise, and the right process are already here. The next step is the conversation.