Email Marketing Specialist - Senior Level

Permanent Assignment | Permanent | Onsite | Birmingham, AL

Accepting Applications

This individual will be leading a team of individuals in the clients creative and delivery of targeted marketing campaigns. These campaigns are to help generate leads and bring in sales of the clients products. An ideal candidate is going to have knowledge in one-to-one marketing and the automation tools to help execute these campaigns through email and digital. Manages the daily set-up of one-time and automated email campaigns including - collaboration with product marketing teams to develop optimized content and messaging, email template creation & editing (HTML), brand style execution, list segmentation, asset tagging, asset loading, scheduling, deployment, measuring, testing, optimization and reporting. Creates simple campaign landing pages/forms which adhere to responsive html best practices.

Responsibilities

- Work directly with the manager to ensure the campaigns are keeping up with performance, reviewing new and future campaigns
- Keep a close eye on current campaigns performance
- Identify, modify and record KPI's
- Bring in qualified leads through the campaigns from emails, paid search, social and display campaigns
- Work with other departments to collaborate on new and fresh ideas to work together to better the campaigns
- Find and build a team a direct reports to help you expand the clients targeted marketing needs

Requirements

- Bachelors degree in marketing or related field
- 7+ years of email marketing experience
- Salesforce or Exact Target - Pardot preferred
- Solid knowledge of HTML/CSS coding for email, and familiarity with responsive design best practices
- Ability to provide data-driven strategic recommendations
- Staying up to date on latest trends
- Microsoft Office Suite
- Dreamweaver knowledge
- Attention to detail
- Ability to manage employees and be a team player

Desired Skills

Content Development & Management:

– Microsoft Word

Design & Production:

– PowerPoint

Interactive & Media:

– Excel
– HTML5
– Javascript

Marketing, Advertisting & Account Services:

– Exact Target / Salesforce Marketing Cloud

Apply For This Position

Back to Job Matches

Job Details

Job Type: Email Marketing Designer

Industry: Financial, Insurance

Hours: 40 Hours / Week

Dress Code: Business

Posted By: Creatives On Call - Cincinnati

Job Number: CIN015294

Date Posted: 11/07/2019

For More Information

Contact:

Kerri Thomas
(513) 794-0998
kerri@creativesoncall.com

Brianne Creamer
(513) 535-5800
brianne@creativesoncall.com

Share On: