Tech company serving the legal industry is looking for a creative copywriting superstar who can quickly light their own creative fire and produce excellent work. Must think and produce strategic content that is not only on-point, clear and concise, but it also is SEO friendly. Think content for all platforms print and digital. Strategy and content a must combo. Content is speaking to law firms, specifically chief information officers, managing partners, accounting, chief financial officers, etc.
Remote gig, so you can create your own inspiring environment to produce your best work. Important to know that current brand is dusty and off mark to represent that they are a savvy HIP tech company. Rebrand is in the future, but they have some simple immediate needs to tide them over.
Marketing collateral content: handouts, brochure, etc....will receive current material but it is very off mark. Needs content streamlined, value proposition that communicates how they solve their target's problems in a simple concise way. The USP needs to be clear and defined as well. Focus on value they provide...benefits - not just features!
Possibly edit a direct mail piece immediately.
Next if it's a good fit:
Brand voice, newsletters, digital content, website content....content content content!
Senior level experience. Tech industry writing experience needed. Understanding of law firms as they are the target audience.
Big thinker, Creative Mind, Strategic Thinker, Long-term focus for short-term work. Understand the product and be able to translate it for the decision-makers that they target. May turn into a much bigger project. Must sign and NDA.