This individual will be the go-to email marketer and will be responsible for execution from end to end. Manages the daily set-up of one-time and automated email campaigns including - collaboration with product marketing teams to develop optimized content and messaging, email template creation & editing (HTML), brand style execution, list segmentation, asset tagging, asset loading, scheduling, deployment, measuring, testing, optimization and reporting. Creates simple campaign landing pages/forms which adhere to responsive html best practices.
- 5+ years of email marketing experience
- Salesforce or Exact Target - Pardot preferred
- Solid knowledge of HTML/CSS coding for email, and familiarity with responsive design best practices
- Ability to provide data-driven strategic recommendations