We are hiring a REMOTE, salaried Marketing Automation Specialist. In this role, you will be responsible for managing the marketing automation platform (Pardot / Salesforce) and developing strategies to drive marketing initiatives. You will work closely with the marketing, sales, and design teams to execute campaigns, nurture leads, and drive conversions through the marketing automation platform.

While this role is a full-time remote position, the preference is that you can work during U.S. EST or CST time.

MUST HAVE: Strong Pardot and SalesForce experience required - 2+ years.

Responsibilities

• Own email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements
• Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
• Work with management to define KPIs, create reporting, and analyze campaign performance
• Create recommendations to continuously improve campaigns
• Optimize marketing automation processes by proactively researching and implementing the latest best practices, strategies, and industry standards
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, ROI, and sales growth
• Support essential marketing operations initiatives in Pardot and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

Requirements

• 2+ years of B2B marketing automation experience.
• 2+ years of strong working knowledge of Pardot and Salesforce.com.
• Knowledge of database management concepts and best practices.
• Strong time and project management skills; capable of handling multiple tasks with competing priorities under minimal supervision.

Desired Skills

Content Development & Management

Interactive & Media

Marketing, Advertisting & Account Services