Marketing Manager

Temporary Assignment | Onsite | Blue Ash, OH

Hiring Complete

Responsibilities

• Manage the marketing calendar while being responsive to new opportunities and evolving team needs.
• Manage a content calendar to ensure key channels are updated regularly. This will include curating, outsourcing material and writing (25% of time) a range of materials; including case studies, emails, newsletters, blog posts, social posts, sales sheets and press releases, etc.
• The successful candidate will be a strong writer and creative storyteller who is experienced in creating engaging content to be shared across digital channels, including: email, blog, website, and social media.
• Create and execute marketing campaigns (social media posting, digital campaigns, etc).
• Plan, coordinate, execute, and monitor website content to improve readability, ensure accurateness of information, and leverage SEO strategies.
• Track website activity and performance via Google Analytics
• Manage the 1-to-1 marketing program: campaign management via Mail Chimp – update various lists and create email campaigns, track performance
• Develop and implement lead generation campaigns
• Event and sponsorship development, coordination and representation at the local and possibly national level
• Community program development, communications and event execution
• Manage the LinkedIn company page related to maintenance and posting, share content with team for self-posting
• Assess market opportunity in key areas, competitive landscape, customer needs and positioning of products/services as needed
• Manage the development of all sales and recruiting materials: 1-pagers, case studies, brochures and other brand assets
• Manage the marketing budget and communicating any variances to manager in timely manner
• Establish clear channels of communication with stakeholders across the company including management, recruiting and sales to determine needs and requirements
• Establish a marketing dashboard, track performance, and analyze results to optimize campaigns/make data dr

Requirements

• 5+ years of related experience in marketing
• Bachelor's degree in business, marketing, or communications, or related field preferred
• Strong verbal and written communications skills, ability to write short content for digital platforms
• Excellent ability to multi-task and balance multiple projects simultaneously
• Strong attention to detail and organizational skills with the ability to perform effectively under tight timelines and fast-paced environment
• Ability to maintain self-motivation and must be able to work in both a team environment and independently
• Ability to use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems
• Ability to piece together conclusions and apply rules to produce answers that make sense
• Ability to break down complex information into a concise message for decision makers
• Must be able to apply sound logic yet be comfortable making decisions and resolving challenges/questions with little information, as needed
• Knowledge of advertising mediums
• Experience with online communications, including e-mail marketing (MailChimp), website content management system
• Demonstrated experience with Google Analytics, SEO and social media management tools.
• Strong Word, PowerPoint and Excel proficiency

Desired Skills

Content Development & Management:

– Google Docs
– Microsoft Word

Design & Production:

– PowerPoint

Interactive & Media:

– Excel

Marketing, Advertisting & Account Services:

– Facebook
– Google Analytics
– LinkedIn
– MailChimp

Additional Information

As a Marketing Manager, your primary responsibility is to execute the annual marketing plan, key initiatives and provide daily support to management, the sales team and the recruiters. The Marketing Manager is the key point of contact and must be able to perform tasks with minimal supervision. They need to have an entrepreneurial spirit that drives action and results.

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Job Details

Job Type: Marketing Manager

Industry: Advertising

Posted By: Creatives On Call - Cincinnati

Job Number: CIN013779

Date Posted: 02/26/2019

For More Information

Contact:

Kerri Thomas
(513) 794-0998
kerri@creativesoncall.com

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