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Omni Channel Strategist

Project Assignment | Remote

Hiring Status: Hiring Complete
Stage 1: Accepting Applications
Stage 2: Reviewing Applications
Stage 3: Conducting Interviews
Stage 4: Hiring Complete

Our client is in need of an Omni Channel Strategist to immerse themselves in the healthcare industry, observe, analyze and deliver a compelling content strategy.

This position is fully remote, estimated 30 hours a week from now until the end of January.

Responsibilities

Key Deliverables:

  • Assessment of Existing Referrer Engagement Strategy Audit and evaluate current referrer digital engagement strategy and in-market tactics, including (but not limited to): Media plan and historical analytics reporting.
  • Review Touchpoint map Referral process
  • Review customer journey Content strategy Proto-personas
  • Developed content and tactics 
  • Context strategy, including the timing of messages, the devices that are used to engage with content, etc. (TBC by Client) Includes Twitter (level of engagement with a platform at various times of day and days of the week, topics of engagement), CRM email, and Doximity (Client to confirm/add detail about the data for each channel)
  • Deliver 25 slide PPT deck outlining gaps, opportunities, and outstanding questions based on the audit of current deliverables Healthgrades 360 patient data (pending Client’s receipt of data) Identify any gaps/opportunities within the current user/customer interaction experience that Client can improve on, including the ongoing process for persona optimization. 
  • Facilitate 2-hour workshop with the Client team to review audit output
  • Have 1-hour call with Healthgrades to understand patient data (if needed)
  • Have 1-hour meeting with KlientBoost
  • Have 1 hour meeting with H&L (timeframe pending media plan alignment) to review and discuss questions on the media plan

 Assumption: The client will provide data segmentation, personas, and all other existing assets and strategy documents in a timely manner to Agency prior to this phase beginning.

Assumption: Client will receive/provide Healthgrades 360 patient data to Agency Agency may identify changes to deliverables, budget, timing, or approach depending on the output of the audit.

  • Any shifts to be discussed and aligned on with Client during the workshop Content & Context Strategy by Persona Analyze th

Requirements

Knowledge of using and searching on Twitter, CRM Email, Doximity.

Facilitation workshop experience

Experience with client-facing conversation and managing external resources 

Desired Skills

Design & Production

PowerPoint

Marketing, Advertisting & Account Services

Twitter

Additional Information

Full Remote

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Job Details

Job Type: Digital Marketing Strategist

Industry: Technology / IT / Software

Hours: 30 Hours/week

Posted By: Creatives On Call - Cincinnati

Job Number: CIN020607

Date Posted: 09/28/2021

For More Information

Contact:

Kerri Thomas
(513) 535-3910
kerri@creativesoncall.com

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