Creatives on Call is seeking a Social Media Specialist to join our team! Our client is a premier provider of crane rental and lifting solutions across the United States. Committed to excellence, safety, and innovation. This role will play a crucial part in enhancing our online presence, engaging with our audience, and driving brand awareness.

Responsibilities

Responsibilities:

1. Content Strategy:

   • Collaborate with the marketing team to develop and execute social media content strategies aligned with our brand identity and marketing objectives.

2. Content Creation:

   • Produce high-quality visual and written content, including images, videos, graphics, infographics, captions, and blog posts optimized for various social media platforms.

3. Audience Engagement:

   • Monitor social media channels, respond to comments and messages, and engage with our online community to foster meaningful interactions and build brand loyalty.

4. Trend Analysis:

   • Stay updated with social media trends, algorithm changes, and emerging platforms to ensure our content remains relevant and competitive.

5. Visual Storytelling:

   • Develop visually compelling narratives that convey our brand message and resonate with our target audience.

6. Content Calendar:

   • Maintain a content editorial calendar to plan and schedule posts, ensuring consistency and timely delivery.

7. Analytics:

   • Monitor and analyze social media performance metrics, such as engagement, reach, and con

Requirements

Qualifications:

1. Proven experience as a Social Media Specialist or similar role.
2. Strong understanding of social media platforms, trends, and best practices.
3. Proficiency in content creation tools and software.
4. Excellent written and verbal communication skills.
5. Analytical mindset with the ability to interpret data and provide actionable insights.
6. Creative thinker with a keen eye for design and storytelling.
7. Familiarity with the crane or construction industry is a plus.
8. Bachelor's degree in Marketing, Communications, or a related field.

Desired Skills

Marketing, Advertising & Account Services