For 19 years and counting, our client has been named one of the “100 Best Companies to Work For” by FORTUNE magazine. They need your help to translate data into meaningful and actionable insights so they can continue to create an unparalleled experience for their customers. This role has high visibility within the organization, and the ability to affect company-wide strategy- from customer experience to brand strategy to product launches and other key company initiatives.
The Customer Insights Analyst is responsible for delivering a deep understanding of the client that will drive decision-making to better meet the customer's/client's needs of today and the future, through the development and execution of strategic insight projects.
-Provide strategic direction and consult with internal stakeholders and partners to define insights needs and create buy-in on research (client, investor, and branch team) work plans
-Design, lead and execute strategic client insights projects that generate actionable insights to help us better serve our clients and future clients. This role will support large, cross-divisional projects supporting strategic business objectives.
-Ongoing monitoring of developments within the overall financial services client environment to identify strategic opportunities to pursue.
-Drive client insights information gathering efforts from primary and secondary sources and assess accuracy, validity, and materiality as they relate to the financial services industry
-Guide business areas through the client insights process to determine the most efficient and effective research designs to their business problems
-Communicate insights to business partners and influence them to drive action by providing thought leadership on how such insights impact their overall business objectives
-Identify, guide, and partner with external vendors to execute client insights projects, as needed.
-Understand, analyze and recommend various research methodologies to address firm-wide business issues.
-Analyze, synthesize, curate and interpret marketing research syndicated data and apply critical thinking as to how it might apply to business areas
-Keep abreast of new developments in consumer insights research
**Strong and demonstrated critical thinking, strategic thinking (outside of the box thinker), process improvement, relationship-building, and problem-solving abilities
-MBA, Masters of Marketing Research (MMR), or similar degree
-8+ years of consumer insights experience or 5+ years leadership and consumer insights experience
-Detailed understanding of both qualitative and quantitative marketing research methodologies and sampling designs; desire to deepen understanding of current and emerging techniques
-Strong writing and communication skills including the ability to present to senior and executive management
Content Development & Management:– Google Docs
Job Type: Digital Marketing Analyst
Hours: 8:00-5:00 Mon-Fri
Posted By: Creatives On Call - St. Louis
Job Number: STL015801
Date Posted: 02/11/2020