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CRM, Loyalty And Performance Marketing

Permanent Assignment | Onsite | St. Louis, MO

Hiring Status: Reviewing Applications
Stage 1: Accepting Applications
Stage 2: Reviewing Applications
Stage 3: Conducting Interviews
Stage 4: Hiring Complete


We are hiring a Digital Marketing Manager with extensive experience in developing creatively curious, insightful, data-backed CRM, Performance, and Loyalty marketing initiatives. 

You'll be a strategic force in understanding how and why users engage with the brand and finding ways to interact with them further.  You will be a key player in activation planning, measurement, bench-marketing, and project management for brand Loyalty and CRM programs; and as such you'll need to have a deep passion for loyalty marketing, creating seamless customer experiences, believing in the power of personalization and the outcomes it can and will bring.


In this role, it will be imperative that you be both strategic and execution. We're looking for you to develop strategy, test plans, and lead the execution / optimization / delivery of CRM and Loyalty programs as well as Email Marketing tactics (Salesforce Marketing Cloud) to relay information and establish interaction between the brand and its consumers.

At the core of everything, collaboration will be key. You'll be asked to team up with a variety of internal and external partners to define requirements, plan tests, and be held responsibile for complete, accurate, and on-time delivery.

Deep understanding of personalization, segmentation, and AB testing across multiple programs and CRM technologies and regularly and proactively analyzing performance (program, campaign, guest segments, and behavior and message performance) and RECOMMEND NEW STRATEGIES based by data (PowerBI / Datorama).

Generate CRM (Salesforce) and Loyalty reporting to give clear visibility into program initiatives' performance.

Be a futuristic thinker -- always exploring and understanding upcoming trends in CRM / Loyalty / Performance Marketing and how to deploy appropriately. Take the proactive approach to dedicate time toward acquiring new technical and strategic capabilities.

Develop and maintain a consistent reputation as a self-starter, strategist, collaborative and effective partner.


*BA or BFA required, MBA or other graduate degree preferred

*Min of 5-7 years in a Strategic CRM or Loyalty role

*Min of 5-7 years of experience managing and leading technical UX projects

*Proven experience building and owning CRM campaigns, test plans, learning agendas and forecasts, experience in financial, business analysis and strategic planning and production experience in a CRM technology tool, email service provider and/or loyalty program (Salesforce)

*Experience working in and extracting insights from: loyalty technologies, email marketing tools (Salesforce Marketing Cloud preferred), and experience in digital advertising and web analytics tools.

*Microsoft Excel

*PowerBI / Datorama

*Project Management Experience

Desired Skills

Interactive & Media

Microsoft Excel · Microsoft Power BI · Tableau

Marketing, Advertising & Account Services

PowerBI · Salesforce Marketing Cloud / Exact Target · Tableau

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Job Details

Job Type: Digital Marketing Strategist

Industry: Children's Products And Toys, Consumer Products, Retail

Posted By: Creatives On Call - St. Louis

Job Number: STL023593

Date Posted: 08/15/2022

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