Digital Marketing Analyst-Chicago, IL

Permanent Assignment | Onsite | Chicago, IL

Accepting Applications

Our client is one of the world’s most admired and ethical companies that provides innovative financial services and guidance to corporations, institutions and affluent families and individuals globally. With 130 years of financial experience and nearly 20,000 partners, they serve the world’s most sophisticated clients using leading technology and exceptional service.

Their marketing department is growing and they are committed to delivering an exceptional digital experience for its clients. In doing so, they are increasing their digital marketing capabilities to raise awareness for its expertise and drive adoption for its solutions. They are in a digital “build” mode and seek a talented, driven and forward-thinking digital marketing partner who is passionate about all things digital, who will shape and lead the expansion of our digital marketing strategy to help achieve the firm’s business and marketing objectives. This individual should be able to think strategically execute tactically, communicate exceptionally well, and will be a hands-on leader reporting to the Director of Digital Marketing.

*This role is balanced between high-level operational execution and development, and execution of strategic direction of business function activities.

Are you solutions and results-oriented, and comfortable with some level of ambiguity?
Do you thrive on new challenges?
Are you passionate about all things Digital?

We encourage you to apply! See more details below

Responsibilities

The Digital Marketing Analyst will be responsible for planning, developing, implementing and managing marketing technology platforms to support stakeholders in achieving business objectives.

Key Responsibilities
-Serve as the Business Administrator for Marketing Automation Platform, Content Management System and Webinar and Video hosting. -Manage technical aspects of key marketing technology platforms. Own platform onboarding, QA and UAT functions. Establish, maintain and document scalable processes and procedures.
-Serve as technical advisor to the Marketing team, providing hands-on support and training to enable self-service, decentralized execution
model
-Help shape the marketing technology stack based on business goals. Identify enhancements to existing tools and/or recommend new
tools to simplify workflows, improve productivity and optimize Marketing team performance.
-Translate business requirements and user needs into functional requirements needed to deliver optimal digital user experience via
marketing technology
-Partner with IT and vendors to implement new platforms / new features for meeting business requirements.
-Update end user-facing and internal websites through Content Management Systems
-Integration of digital platforms to ensure data flow through across platforms (e.g. Marketo to Salesforce) and to Google Analytics, Tableau,
and other reporting sources
-As a subject area expert, provides comprehensive, in-depth consulting and leadership to team and partners at a high technical level
-Responsible for direct interaction with different technology platform users and committees

Requirements

-Bachelor’s degree in Marketing, Computer Science or Information Technology, or relevant experience
-3+ years of hands-on experience as administrator or power user of marketing technology platforms including marketing automation,
content management systems and video hosting
-Completed certification in at least one Marketing Technology platform
-Experience with an issue and project tracking tools such as JIRA
-Ability to think strategically and execute tactically
-Ability to communicate effectively with IT and developers -- translating business requirements into actionable plans
-Highly effective organizational, collaborative and consultative skills
-Desire to continually learn and improve approaches and methodologies
-Excellent analytical and problem-solving skills and the ability to adapt to new technologies
-Proven experience using analytics platforms to identify areas for improvement
-Experience gathering and documenting business requirements
-Experience with API driven integrations and relational databases
-Proven track record of solving problems with a team
-Desire to continually learn and improve approaches and methodologies

Desired Skills

Marketing, Advertisting & Account Services:

– Exact Target / Salesforce Marketing Cloud
– Google Analytics
– Jira
– Marketo
– Tableau

Additional Information

More info:
Our client is known for its flexible and collaborative work culture, which has a strong history of financial strength and stability. Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company that is committed to strengthening the communities they serve!

They recognize the value of inclusion and diversity in culture, in thought, and inexperience, which is why Forbes ranked them as the top employer for Diversity in 2018.

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Job Details

Job Type: Marketing Analyst

Industry: Staffing

Posted By: Creatives On Call - St. Louis

Job Number: STL015229

Date Posted: 10/29/2019

For More Information

Contact:

Melinda Sipes
(314) 330-6682
melinda@creativesoncall.com

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