Marketing Data Analyst
Temporary Assignment | Ongoing Search | Both Onsite & Remote | Open Search In All Locations
Responsibilities
• Plan, execute, evaluate and communicate data-driven, digital marketing results and actionable insights • Customer Journey development • Develop and execute measurement and testing plans for cross channel media • Analyze customer segmentation and sales funnel • Consult with clients and colleagues on measurement techniques and strategies • Assess media programs • Interpret media marketing data and effects ROI and KPI’s, and deliver insights and appropriate actions (deep dive analysis, dashboards, infographics, etc.)Requirements
• Expert knowledge of traditional and digital marketing • Prepare and execute the marketing data warehouse strategy • Expert knowledge of Google Analytics, Adobe Analytics and other relevant tools • Advances ad trafficking/ad serving platform knowledge, including Doubleclic • Working knowledge of Adobe Tag Manager or Google Tag Manager • Assist with the setup and activation of ETL processes. • Ability to deliver against quick deadlines and manage multiple projects • A Bachelor’s Degree in Marketing, Analytics or equivalent work experience • 4 years of prior experience working within business/marketing/data analytics • Experience reporting on LTV analysis and customer insights • Prior experience presenting analyses to large and small groups • Ability to simplify complex problems and strong collaboration skills Preferred, not required: • Master’s in Marketing or Business Analytics • Working knowledge within Tableau • Experience with database administration or SQL Server • Proficiency in managing large datasets in different formats such as text/scv, Excel, Access, SQU Server, APR or related. • Advanced Excel wizard skills: high numerate, analytical and detail oriented and logical thinker • Bonus: Understanding of R and MongoDB • Bonus: Past experience building up Marketing Team • Experience working on ETL pipelines, ie AirflowDesired Skills
Content Development & Management
Adobe Dynamic Tag Manager (DTM) · Google Tag ManagerDevelopment
MongoDB · RMarketing, Advertising & Account Services
Apache Airflow · ETL Pipelines · Google Ads · Google Analytics · Google Search Ads 360 / DoubleClick · LTV Analysis ( Lifetime Value ) · Microsoft Access · Microsoft Excel · TableauAdditional Information
CREATIVES ON CALL IS SOURCING FOR THIS POSITION IN ANTICIPATION OF CLIENT NEED.Apply For This Position
Hiring is complete for this job so we are no longer accepting applications. Check out some of our additional positions below.
Job Details
Job Type: Digital Marketing Analyst
Industry: Staffing
Hours: Varied
Posted By: Creatives On Call - St. Louis
Job Number: STL013902
Date Posted: 03/14/2019
Join Our Email List
Enter your email address below to receive weekly emails about jobs, events, and more.