SENIOR DIGITAL (Performance) MARKETING MANAGERS!!

We are hiring a Senior Manager, Marketing Performance with extensive experience in developing creatively curious, insightful, data-backed CRM, Performance, and Loyalty marketing initiatives. 

You'll be a strategic force in understanding how and why users engage with the brand and finding ways to interact with them further.  You will be a key player in activation planning, measurement, bench-marketing, and project management for brand Loyalty and CRM programs; and as such you'll need to have a deep passion for loyalty marketing, creating seamless customer experiences, believing in the power of personalization and the outcomes it can and will bring.

Responsibilities

In this role, it will be imperative that you be both strategic and execution. We're looking for you to develop strategy, test plans, and lead the execution, optimization, and delivery of Performance Marketing programs to relay information and establish interaction between the brand and its consumers.

At the core of everything, collaboration will be key. You'll be asked to team up with a variety of internal and external partners to define requirements, plan tests, and be held responsible for complete, accurate, and on-time delivery.

Deep understanding of how and why to regularly and proactively analyze performance (program, campaign, guest segments, and behavior and message performance) and RECOMMEND NEW STRATEGIES based on data (PowerBI / Datorama).

Be a futuristic thinker -- always exploring and understanding upcoming trends in and how to deploy appropriately. Take the proactive approach to dedicate time toward acquiring new technical and strategic capabilities.

Develop and maintain a consistent reputation as a self-starter, strategist, collaborative and effective partner.

Requirements

*BA required, MBA or other graduate degree preferred

*Min of 5-7 years of experience managing and leading Google Ads / Facebook Ads (experience in other major social channels)

*Google Analytics and Google Ads Certified, preferred

*Experience working in and extracting insights from digital advertising and web analytics tools.

*Microsoft Excel

*PowerBI / Datorama

*Project Management Experience

Desired Skills

Content Development & Management

Interactive & Media

Marketing, Advertising & Account Services