Video Content Creation
Why is Video So Important?
Videos are an important component of your digital marketing plan. This audio-visual tool allows marketers to tell a brand’s story, capture attention, and achieve a higher retention rate with target audiences. Videos allow you to demonstrate points much easier than text because your audience can see what you’re doing and how you’re doing it.
Creatives On Call has video content creation services for your content marketing and corporate video needs. From script writers and animators to video SEO strategists and everyone in between, our video content creators partner with you to create the engaging video content your business needs. Our focus will always be on:
- Providing high-quality video production
- Showcasing your brand’s personality
- Helping you stand out from your competition
How Can Video Content Creators Help Your Social Media Marketing?
Video can be used on many social media platforms to increase awareness. The top social media channels, from LinkedIn and TikTok to Facebook and Instagram, favor video content through organic and paid opportunities.
According to Animoto, 71 percent of consumers purchase a product or service after watching a brand’s video on social media. Bite-sized video content is perfect for social media marketing but developing this type of content requires thoughtful planning and social media expertise. If done correctly, video will get your target audience to stop scrolling and pay attention to your product and brand. For example, a B2B brand can showcase its manufacturing capabilities in a video on LinkedIn or a B2C beauty brand might highlight a make-up tutorial on Facebook or Instagram. The options for video are nearly endless.
Video content creators understand how to tell your brand story through social media video content. Our experts focus on engaging, educating, and entertaining your target audiences while always keeping your business goals in mind. They’ll also evaluate and recommend which social media platforms your brand should use to share video content.
Benefits of Video Marketing
According to a wyzowl survey, 96 percent of people have watched an informational video to learn more about a product or service. The popularity of video means Google and other search engines prefer video content over any other. Our marketing experts will help determine the best video SEO strategies to draw attention, get more clicks to your website, and increase your video views.
Videos are useful tools throughout the sales funnel. No matter where your customers or potential customers enter the funnel, a video can help move them to purchase.
Awareness phase videos can include brand stories and thought leadership videos. These help inform and build interest in your brand.
Consideration phase videos often include testimonials or product videos. These videos are excellent for building trust in your brand.
Decision phase videos include how-tos or educational webinars. These videos help potential customers make the decision to purchase.
Retention phase videos might focus on product updates or company culture videos. These videos dive a little deeper into what your business stands for and why customers should remain loyal to your brand.
Why Work with Us?
Our video marketing experts will help develop your video content strategy, create videos that fit your brand, and optimize your video content for search. Whether you need one consultant to work with your existing resources or you need a team of project managers, scriptwriters, editors, and videographers, Creatives On Call has you covered.
Our video content creation services will match you with the right video content experts who will keep your brand, voice, and key messaging at the forefront of every video strategy and ensure the content resonates with your target audiences. We can help create any type of video, including:
- Corporate videos
- Social videos
- Animated videos
- How-to videos
- Explainer videos
- Q&A videos
- Webinar/educational videos
- Case study videos
How We Can Help
We have a team of experts focused on video creation services. We will scale up or scale down depending on your project needs. We can provide ongoing support for long-term projects or support and improve your existing team. We’re here to support your video content creation needs from strategy to execution and fill any internal talent void you’re experiencing.
FAQs Video Content Creation
Q: What is video content creation?
A: Video content creation refers to the process of conceptualizing, planning, producing, and editing videos for various purposes, such as entertainment, education, marketing, or communication.
Q: Why is video content creation important?
A: Video content has become a highly effective way to engage and communicate with audiences. It allows for storytelling, visual demonstrations, and can convey information in a more engaging and memorable manner than text or images alone. Video content can be shared on various platforms, reaching a wider audience and increasing brand awareness or message dissemination.
Q: What are the key steps involved in video content creation?
A: The key steps in video content creation include ideation and planning, scripting, pre-production, filming, post-production (editing and enhancing), and distribution.
Q: What equipment do I need for video content creation?
A: The equipment needed depends on the complexity and quality you desire. At a minimum, you'll need a camera (can be a smartphone camera or a dedicated video camera), a microphone for better audio quality, and video editing software. Other optional equipment may include tripods, lighting equipment, and audio recording devices.