Email Marketing Consulting
Building Relationships with Core Audiences
Today’s competitive business environment is ripe with powerful marketing opportunities. And email marketing could be one of the most important tools in your digital marketing strategy arsenal. If managed and used correctly, it is an efficient way to nurture current relationships, generate leads, and boost your sales and brand-building efforts. A successful email strategy led by a Creatives On Call email marketing consultant will consistently connect your message to your core audiences and reinforce the brand.
Why Do You Need an Email Marketing Strategy?
In short, email marketing works. It grabs the attention of your customer or prospect and encourages them to take action. You’ve worked hard to build your email marketing lists through trade shows, website leads, and social media, and those valuable addresses should be nurtured and treated with care. After all, your customers trust you with their information.
A strong email marketing strategy will create a roadmap for your success. Our email marketing consultants will guide your team in developing a detailed strategy that often includes:
Goals (overall and per campaign)
Audience identification (with personas, if possible)
Design for mobile
Why Should You Hire an Email Marketing Consultant?
Email marketing is one of the most impactful and measurable forms of digital marketing. However, you could be missing key revenue-building opportunities if you do not have an internal email marketing consultant on your team. Depending on your goals, our email marketing consultants will help you drive conversions, increase website traffic, build awareness, and generate quality leads.
Our team starts with an audience-focused content plan. This proves to be more effective than a plan only focused on telling your brand story. Keeping your audiences and the customer journey at the forefront, results in a much more targeted approach. We’ll start by asking key questions: What problem are you solving? What service will help them improve their lives? A targeted audience-first content plan will engage your targets, create urgency, and always lead them toward a call to action.
"Email ROI is an impressive $36 for every $1 spent." - Hubspot
Performance-Driven Email Marketing
You can create detailed email marketing campaigns with excellent content, but if you’re not measuring your success, how do you know it’s working?
Our email marketing consulting services are focused on performance-driven email marketing strategies. Our consultants will help you build email marketing campaigns linked to analytics so you can continuously improve based on real data and targeted results. We’ll help you set up and evaluate the right metrics based on your specific goals and industry best practices. Metrics can include:
Subscription growth and unsubscribe rates
Revenue results per campaign
Utilizing Email Automation for Optimal Results
Email automation can be a blessing and a curse. It can be a powerful email marketing tool that saves your team valuable time and resources. However, without the proper approach and understanding of how to use it, email automation can also lead to a robotic and impersonal experience for your targets. You must have proper opt-in features, personalization, and human-sounding automatic responses in place for email automation to deliver results for you.
Creatives On Call email marketing consultants are platform agnostic. They can work within the email marketing software platform you’re currently using or evaluate and provide a recommendation on a platform they feel is right for your brand and the size of your database. From robust platforms like Marketo, HubSpot, Pardot, and Salesforce to less complex platforms like Mailchimp and Constant Contact, our team will jump in and provide the expertise you need to launch, maintain and measure your email marketing strategy and campaigns.
How We Can Help
Whether you’re launching an email marketing campaign from the ground up or looking to breathe new life into your existing strategy, our email marketing consultants will start by discussing your goals and then creating a content plan. This will keep your strategy — and your team — focused on the right messages, timing, and topics for a consistent and targeted email marketing strategy.
Unlike other email marketing agencies, our team matches you with experts who fit your exact need. We can support your existing team or manage every aspect of your email marketing campaign.
Many organizations have large internal sales teams. Using email marketing effectively will help these associates with lead generation through personalized email campaigns. With the right messaging and tools, they’ll be able to generate sales prospects while also reaching their current customers. Creatives On Call consultants will sit down with your sales team to understand their needs, share the overall strategy, and provide tutorials on email automation so they can hit the ground running.
Email Strategy and Execution Management
If a thoughtful strategy and effective execution is what you want for your email marketing campaigns, our team is ready to help. We’ll lead your efforts from beginning to end with the best resources to get the job done. We can scale up or down as needed. We can develop a full team from scratch or work with your existing team as needed.
Support at Any Stage
If full strategy and execution are not what you need, our email marketing consultants can help with various stages of your email marketing campaign development. Some of our services include:
Email List Development
Your email database will include ever-changing lists you need to build and maintain. Our email marketing consultants will help you build those lists with qualified leads by utilizing email marketing best practices. From form building and website pop-ups to opt-in fields at checkout and everything in between, we’ll evaluate and make recommendations on building lists that will help increase lead generation.
Target Audience Development
From developing personas to segmenting your current lists, our team will help you determine if your lists are ready for email campaign deployment. Sending out mass emails with no strategy is the fastest way to irritate your audiences and lose customers. We’ll help ensure you're targeting the right audiences with the right messaging at the right time.
Content Development and Execution
If you have a strategy but need help writing content and executing your campaigns, we have the right experts to help you execute. From content strategists and copywriters to digital graphic designers, we’ll match you with the right creative resources to execute your strategy, stay on-brand, and reach your email marketing goals.
Measurement and Analytics
Have an existing strategy and a team to execute but aren’t sure how to measure your efforts? Our team will perform an audit and set up your metrics and reporting to best support ongoing evaluation.