Marketing Automation Consulting Services

What is Marketing Automation

Marketing automation uses software tools to streamline and automate the monotonous aspects of marketing. 

Not only is this highly more efficient, but it also allows you to:

• Create a customized experience for your target audience. 

• Implement a digital marketing strategy where someone on your team doesn’t have to click send on every email, campaign, post, or message you want to send out. 

• Reduce human error and free up a marketing department to manage other tasks. 

Marketing Automation Consulting Services with Creatives On Call

Marketing automation leads to 28% greater sales productivity and 33% higher revenue growth, compared to businesses without lead scoring, 

The marketing consultants from Creatives On Call are highly experienced in transforming advertising campaigns with targeted and customized automation solutions. 

Let us take those repetitive marketing tasks and automate them to increase efficiency and grow your revenue. 

What Do Marketing Automation Consultants Do?

According to a 2021 study, automation results in a 14.2% increase in sales productivity and a 12.2% decrease in marketing costs. 

The repetitiveness of marketing can be an ongoing annoyance for your team, especially if you’re posting on social media multiple times a day to increase your customer engagement.

Our marketing automation consultants will help you organize marketing channels and automate repetitive tasks. We will create an automation system that streamlines your entire online marketing process. 

This will help to ease the day-to-day load on your marketing department. 

We also create systems that will measure your marketing campaigns. That way you know exactly how your marketing channels are performing.

Once your marketing automation tools are optimized, your operational efficiency should increase. These systems are designed to improve conversion rates on your marketing campaigns and to increase sales. 

Why Hire Marketing Automation Consultants?

Are you interested in relieving staff of repetitive tasks by automating your marketing campaigns? 

Do you want to get the most out of your marketing automation platform?

If you answered yes to either of these questions, hiring the right marketing automation consultant is vital for your business. 

Our marketing automation consultants can help your business in a variety of ways. We will:  

• Decrease the risk of trial and error by offering invaluable advice on which areas of your marketing efforts would benefit from automation.

• Bring tailored solutions to your marketing automation problems with a holistic approach and deep expertise. 

• Deliver the right content to consumers so that your message receives the most engagement. 

• Work with you to create marketing analytics so you can develop a marketing strategy that delivers a high ROI.

• Optimize your sales pipeline. Your marketing campaign could be performing well and bringing in good results, but sometimes there are obscure issues behind the scenes. Our marketing automation experts can help you monitor and identify any potential issues. 

• Streamline your workflow. This will help save your marketing teams time and allow them to focus on what matters.

• Implement lead scoring so that you know what qualified leads to focus your attention on. 

Together, we can deliver reliable and effective marketing automation tools that will grow your business. 

Our Marketing Automation Service Offerings

Research indicates that you can boost sales leads by 50% and cut the cost per lead by 33% when you implement marketing automation.

At Creatives On Call, we offer a variety of marketing automation consulting services to help you get the most out of your marketing campaigns: 

Marketing Automation Strategy

Our marketing automation experts can help you determine a strong marketing automation strategy. 

This will encompass a broad range of components:

We will work with you to define business objectives that will inform your marketing automation strategy. 

Think big picture. What would you like to see your marketing efforts accomplish? 

Our marketing automation experts know how to aggregate all the background information necessary to effectively analyze your company's potential. Based on that information, we work with you to define manageable business objectives. 

These will then be used to establish your marketing automation strategy.

We will help you define and prioritize your target audience.

Defining your target audience is essential to a successful marketing campaign. Whether you already have a preexisting relationship or you're working to attract more customers. 

Our marketing automation consultants will help to identify who are the most viable potential customers. Delivering your message to these identified consumers will lead to maximizing your marketing campaign.

We will help you establish desired outcomes. 

Once you’ve engaged your target audience, our consultants will lead you through the process of determining your marketing objectives.

We work with you to isolate opportunities, establish priorities, and define measurable goals. 

We will work with you to create an execution plan. 

Once business objectives, audiences, and priorities have been established, we will help you create a plan for execution that will optimize the success of your marketing automation. 

We work within your timeline and budget to ensure you have the most ROI.

Your timeline and budget are important to us. We want to ensure your marketing automation will have the most impact while staying within budget and that tactics are in line with the determined schedule. 

We help you create appropriate tools to measure the success of your marketing automation. 

It's essential that your marketing automation software is working for you. That’s why we work with you to create efficient programs and systems that offer quantifiable results.

We know how important it is to measure the success of your marketing campaign. Results are vital in understanding what works and what needs to be changed. 

Marketing Automation Audits and Assessments

Our marketing automation consulting services include a detailed assessment of your marketing automation. 

This can include: 

• Strategic planning 
• Configuration
• Data health assessment
• Campaigns
• Integrations
• Analytics
• Results with data visualization

You can then use this information to establish actionable insights on areas that need improvement.

Marketing Automation Procurement Support

Our marketing automation consultants can help you identify the right marketing technology that will address your needs. 

We will start by assessing your current marketing automation software, guiding you through the process, and helping you identify the best solution. 

Our goal is to set you up for success. We can assist by recommending an upgrade to your current platform or determining if you need to replace the software you’re using. 

When you work with our experts, you’ll never have to worry about spending money on a marketing automation software solution that doesn't meet your needs. 

Marketing Automation Setup and Launch

Our marketing automation consultants are there to help you right from the start. You'll never have to wonder if you’re doing it right or if you’ll have a high ROI. 

We will also help you to be self-sufficient after the launch so that you’ll know how to move forward with continued success. 

Marketing Automation Platform Ports and Rebuilds

If our marketing automation consultants suggest improving your current platform, they will work with you through the process. 

Marketing ports and rebuilds can be confusing if you are not trained in this procedure. Our professionals take the guesswork out of transferring and consolidating your marketing automation platforms. 

You never have to worry about missing activity from an old port or transferring data that you no longer use. 

The mission of our team is to drive better results your way.

Marketing Automation Optimization

Our marketing automation consultants tailor solutions to fit your needs. 

We start by meeting with you to assess the state of your marketing automation and your priorities. Then we present findings and recommendations for how to improve your current system. 

Let our experts optimize your operations so you can stay competitive in your industry. 

Ongoing Marketing Automation Execution and Growth

It takes a lot of time and training to excel in marketing automation. 

We can help you create automation tools so your marketing teams can focus on what matters and not the mechanics of marketing automation. Not only will this reduce the overhead expenses but will also ensure better business results. 

How We Approach Marketing Automation Consulting

The right marketing automation consultant will take a holistic approach to your marketing solutions. Not a one-size-fits-all approach.

We firmly believe that each marketing automation solution should be tailored to each company’s individual needs. That’s why we start our relationship by meeting with you to conduct an assessment of your needs and priorities. 

We use that information to create a plan that will take your goals into account. This ensures that your marketing automation performs effectively for you because it was designed with your company in mind. 

How We Can Help You Do Better with Marketing Automation

You may need the help of one of our marketing automation consultants if:

• You feel like you should be doing more with marketing automation but don’t know where to start. 

• You’re experiencing problems with your current marketing automation software and you can’t seem to resolve it. 

• You feel like your marketing teams are underperforming because we are overwhelmed with repetitive marketing tasks that could be automated. 

• You aren’t sure how to identify qualified leads that will convert into paying customers.

Measure Success With Marketing Business Intelligence

Quantifiable measurements are what determines a successful marketing strategy. 

Luckily, our marketing automation consultants are up-to-date with the latest measuring tools. 

Our goal is to make sure you are receiving the most out of your marketing efforts. Each marketing automation specialist knows how to take full advantage of analytics to measure the ROI of all marketing engagements. 

That way, you know what works and what doesn’t and can take actionable steps to improve your marketing automation.

Let’s Discuss Your Marketing Automation Needs

Ready to automate repetitive tasks?

Let one of our marketing automation consultants help you take control of marketing automation so that you can start seeing those high ROI results and grow your business.