Education Digital Marketing Strategy Services

Our Approach to Digital Marketing for The Education Industry

As the education industry becomes increasingly competitive, a well-thought-out digital marketing strategy is a must.  

If you want to build your school’s brand and attract new students, your digital marketing has to offer a compelling message, be targeted to the appropriate audience, and deliver an exceptionally crafted product.

We can meet you wherever you are at any point in your marketing journey. Whether you are currently strategizing and planning, in the middle of content creation, or discovering analytics, the consultants from Creatives On Call will provide a specialized digital marketing plan. This plan is designed to increase traffic to your site and build enrollment which will maximize your ROI.

The best part?

We tailor each campaign for you. Our experts will work with you to present the benefits of your institution, efficiently target potential students, and deliver a product that will meet your goals.

Our education marketing consultancy will utilize a variety of marketing services:

Inbound Marketing

This type of marketing refers to advertising that is specifically designed and tailored to a target audience. 

We use inbound marketing to create interest and motivate qualified students. We work with you to create solid content and engaging online experiences for your ideal candidates. 

Social Media Marketing

There isn’t a “one size fits all” strategy for social media marketing. 

This is why we spend time getting to know your unique brand and goals. Our experts are up to date with social media trends, laws, technologies, and best practices. We know what social networks to use and how to acquire and engage followers. 

Search Engine Optimization

This is critical to ensure your website is highly ranked on web search results. 

Over 25% of individuals click the first Google result, while only 2.5% click the tenth spot. Utilizing SEO keywords increases your chances of being listed on that coveted top spot.

This will boost your website's standing within search engines. It will also increase the likelihood that web surfers will click to enter your site. 

Content Marketing

Our marketing team will produce appealing SEO-friendly content. Prospective students will be motivated to interact with the content we create.

We use persuasive storytelling to produce videos, blog posts, podcasts, newsletters, webinars, and social media posts that prospective students will be excited about. With an engaging message and dynamic visuals across multiple platforms, we will create a strong online presence. 

Email Marketing

Our digital marketers will create an email marketing strategy that is individualized to your institution. We will conduct an in-depth analysis of your clicks, conversions, and current ROI.

We will also provide you with comprehensive, data-driven email marketing strategies that will target your prospective students and increase enrollment.

Our consultants will deliver an educational marketing plan that includes well-thought-out strategies and tactics designed to meet your goals. They will create a bold digital presence for your school that effectively utilizes the latest proven technology.

We Specialize in HIGH-ROI Education Marketing Campaigns

At Creatives On Call, we know how to bring value to your digital marketing campaigns. 

• We know how to target the right channels to reach your intended audience. 

• We work with you to develop analytic capabilities. This will help you track your ad campaigns so you know what works and what doesn’t. 

• We empower you to make more informed marketing decisions.

• We help you create the right marketing campaigns for a variety of areas including social media, email, inbound and online, that will deliver powerful results. 

• We train you to track your campaign performance and offer guidance as necessary.

Why Hire Professional Services For Marketing In The Education Industry?

Hiring a marketing and creative consulting company is essential to your growth. We provide the same value as a full-service marketing agency, without any long-term commitments. 

Our consultants are able to quickly learn about your brand and provide advancements to your marketing in an efficient, personalized manner without the hierarchy of a large, full-sized ad agency the way that a full-service marketing agency can’t. Your education business goals deserve tailored digital marketing that makes you stand out in your industry. 

Many traditional marketing methods won’t appeal to today's tech-savvy audience. To attract new students you will need to showcase the benefits of your institution in a dynamic and progressive manner. 

To be desirable to prospective students it's important to keep up with the latest technology and hottest online platforms.

According to a recent study conducted at Coursera, more than 21 million new learners registered for online courses. To set your institution apart from the pack and garner your market share, you need the professional from Creatives On Call.  

Our digital marketing experts will help you navigate an ever-changing landscape. That way you can focus on your education services, instead of trying to develop a solid marketing plan on your own.

End-to-end support

Our full-service marketing and creative consulting services includes end-to-end support. We help you to integrate all your marketing strategies into one cohesive campaign. 

We will work with your team to identify strategies to meet your goals and then apply appropriate tactics within the digital world.

The final piece of the marketing plan is defining metrics that will measure the success and impact against your goals.

Local listing

Our education marketing strategy includes employing local listing search engine optimization. When prospective students conduct an online search for local colleges, results are shown based on location. 

We design SEO keywords specifically for your higher education institution. These are designed to boost your school in the search results. 

The SEO goal is to create a robust regional presence so that your information performs with a higher page ranking.

Better connections

We use inbound marketing to help you to create ad campaigns that address the wants and needs of your prospective students. 

We use social media marketing to drive curiosity about your institution. 

We will help you create strong relationships that will increase interest in your institution. This can lead to higher enrollment rates.

Affordable Solutions

No matter your budget, we create a marketing plan specifically designed for you. 

We work hard to determine appropriate strategies that will increase your presence in the education sector and help meet your business goals. 

Efficient outcomes

We strive to offer the most efficient and cost-effective digital marketing services. 

We create an effective plan that will target your intended audience so you know your ads are reaching the right people.

Our digital marketing experts are trained in the most effective marketing strategies. We ensure that you will have the most efficient and engaging results for your ads. 

ORM solutions

ORM is the abbreviation of Online Reputation Management. People trust institutions that have a good reputation. That’s why we offer a variety of digital marketing services and work with you to showcase the best of your school.

We understand how important it is to utilize SEO, social media marketing, and other marketing strategies. We want to ensure your institution is viewed positively online. 

We help you take control of your organization's online reputation.

Next Steps

Ready to get started? Click the link below to fill out an application form today and a member of the Creatives On Call team will be in touch with you soon!