Corporate Video Production Services
The corporate video production professionals from Creatives on Call will produce high-quality videos to help your target audience understand your business or product. We know how to take a concept and transform it into an effective and engaging high-quality video.
What is a Corporate Video?
A corporate video is a marketing tool. It utilizes video to convey a message to your target audience and is essential to corporate communications. It can be used internally, such as a video for training new employees, or externally to describe how your product works.
When you decide to add a video as a marketing tool, you increase the value of your brand. According to a recent study, 89% of marketers that used video said it gave them a positive return on their investment. A video helped to increase dwell time on their website. They also cited that videos directly helped to increase their sales.
Creatives On Call understands how important and valuable corporate video can be to improving your company brand. Our corporate video production experts know how to help you create a video that will effectively engage your audience.
Why is Corporate Video Production Important?
There is a lot that goes into creating a corporate video and many different ways that it can take shape. It is important to stick to the below step-by-step process to ensure your corporate video has the maximum effect on your target audience, without causing too much of a financial headache:
- Pre-Production: develop a budget, concept, and script. If you’re creating an animation video or require some type of voice-over, this is where you will record it before jumping into production.
- Production: Once the budget, concept, and scripts have been finalized, our pros will create the storyboard. Live-action videos will include a director, set designers, camera crew, lighting crew, actors, and location. Animated corporate videos will require illustrators and animators to bring those designs to life.
- Post-Production: This is the editing phase of the video and will include all finishing touches such as extra graphics and sound design.
Corporate Video Examples
Explainer Videos: A short form business video. It is used for marketing or sales and highlights a product or brand compellingly and efficiently. This video can be animated or live-action depending on which is determined to be the best format to convey your message. Utilizing this form of digital marketing can not only improve brand visibility but also increase sales.
Training Videos: This type of video has an educational goal in mind. The result is to teach an individual a new skill or impart some kind of knowledge. Some common examples include employee onboarding, software tutorial, product or customer service overviews, and compliance training to name a few.
Marketing Videos: An engaging way for businesses to connect with their customers. These videos often reveal the corporate culture, company values, and social responsibility. They can also be used to show how you’re making an impact on the community.
Corporate Video Services Options
Our corporate video production consultants are trained in a variety of different video services. Our experts will work with you to determine which option would best fit your needs. A video that is specifically tailored to your business goals performs better in SEO results. According to a recent study, over 25% of individuals click the first Google result, while only 2.5% click the tenth spot. That’s why we work with you to choose the best option so you can get the most out of your corporate video.
If you have a tangible product, live-action videos are a creative way to advertise. These videos often feature a fictional story or demonstrate a common scenario around a product, for enhanced viewer engagement. It’s important to create a budget that includes directors, actors, and a crew so that you can the most ROI from this video.
Animated corporate videos use characters that tell stories. They explain complex ideas or demonstrate how people use a particular product or utilize a service. Character animation videos prove that cartoons aren’t just for kids. They can be just as effective on adults and more cost-efficient depending on the type of video you produce.
If your product is technical, motion graphics could be the best format for your business. This type of video utilizes charts and graphs to break down the details of how your technology works or to explain complex ideas more simply.
This type of animation is designed to look as though the content is being hand-drawn onto a white background. These videos use captivating visual imagery to tell stories and are a popular way to communicate complex information. Many non-profit, civic, and governmental organizations use this type of animation because the graphics are simple and easy to understand.
How to Make Corporate Videos Work for You
There are various types of corporate videos that will help increase brand awareness and drive traffic to your website:
Business Promotional Videos
Are you looking to convince reluctant customers to buy your product or service? Leverage the power of a business promotional video to sell that reluctant customer on your product, service, or brand by explaining to the customer why you’re the best.
Demonstrate how your product works and why this product is the best on the market. Then incorporate that promotional video into your social media marketing. This will help to drive traffic to your website and get people talking about it.
Corporate Training Videos
These educational videos are an affordable and effective tool for employee orientation and training. This video content can train your employees at a budget-friendly price that is more effective than having them read through the training material.
Many are showcased as animation videos, allowing you to reuse the videos and display them in various locations, which over time prove to be cost-effective.
You can visually document training scenarios, and convey crucial work safety information, along with all other training needs. Corporate training videos present the opportunity to give employees the ability to succeed and thrive in their new positions.
Live-action testimonial videos are used to build coveted consumer trust. They can also highlight the personality of the business. This is a powerful way to attract new customers, businesses, or even new employees. You can showcase positive experiences with your organization in a compelling way by utilizing employees or clients.
Your employees or clients allow users to walk with them behind the scenes or highlight the organization positively, which is more effective than text. A well-made video testimonial can encourage future customers to buy from your company by highlighting positive experiences and character. Likewise, it can also show potential future employees what it's like to work for your company.
Our Video Production Process
Creatives On Call is here to pair you with the right corporate video production expert that will bring your vision to life. We work with you to come up with a plan that would best fit your needs. We will strategize with you to determine the best format to deliver solid results.
We know how to carefully handle all aspects of the production process so that you never have to worry if something is missing.
Why Partner With Creatives On Call
Our corporate video production experts have extensive experience creating successful corporate videos. We have found that one size does not fit all.
One company may need a videographer. Another may need a complete video service video production which includes script writing, videographer, storyboarding, and so on.
We have the experience to know which of our production experts is best suited to transform your corporate video project into a compelling story -- one that will speak directly to your target audience.
Quality and Talent
Creatives On Call has talented corporate video production experts so you can sleep well knowing that you’re in good hands.
Depending on your individual needs, we have an impressive list for you to choose from that will ensure the quality of the video produced will be up to your expectations.
Creatives On Call also has impressive marketing experts that will ensure your corporate video gets the recognition it deserves. We will also help tailor your video to ensure maximum success for sharing across all social media platforms.
When you tell your story engagingly and compellingly, you build an emotional connection between your audience and your company. At Creatives On Call, we know how to tell a story in a meaningful and impactful way that attracts more customers. We know how to convert viewers into customers, who become loyal and passionate followers. This spells success for your corporate video.
Ready to get started? Click here to fill out an application form today, and someone from the team at Creatives On Call will be in touch with you soon!