eCommerce Copywriting Services

Why E-Commerce Copywriting Matters

Selling your products and services online is critical to your sales and digital marketing success. Getting the right customers to click, purchase, download, and share requires engaging and persuasive content specifically written to attract, retain, and convert your target audiences.

 At Creatives On Call, our e-commerce copywriting services and professional copywriters focus on this. They understand marketing, advertising,  search engine optimization (SEO), and social media and have the writing skills to enhance your website, maintain your brand identity, and convert your targets — no matter your goals.

Creatives On Call will match you with the right e-commerce copywriters that fit your brand. Our resources are based all over the U.S, with wide-ranging backgrounds and levels of expertise. 

E-Commerce Copywriting Optimized for Search Engines

Understanding the consumer journey and buying process is critical to developing optimized content to reach your target audiences. Utilizing the right keywords, our copywriters will deliver unique, branded, and SEO-friendly content. From blog posts and whitepapers to product descriptions and social media posts, the words used matter at every stage of the customer journey.  

 Our e-commerce copywriters stay updated on search engine algorithms and industry trends. They’ll implement best practices to get the results you need from your website. For example, they’ll work to generate backlinks by creating content that others will want to link to such as industry studies, infographics or whitepapers. In addition to optimizing keywords throughout your copy, they’ll also focus on optimizing page images by compressing images, adding ALT text, hosting images on a content delivery network, and more.

Types of E-Commerce Content We Provide

Our e-commerce copywriters will review your current content. They’ll analyze what’s working and what’s not and identify opportunities for improvement. They’ll utilize consumer and industry data to develop the right, on-brand, SEO-friendly content across your digital platforms.

Our copywriters will implement a storytelling approach to attract and keep the attention of the target audiences that matter most to your brand. We’ll focus on powerful engagement that leads to results.

Homepage Content

The front door to your online store, your homepage, introduces your brand’s story. Our e-commerce copywriters will focus on your brand’s personality and product offerings to engage customers quickly and encourage them to purchase. 

About Us Pages

Consumers want to purchase from relatable and trustworthy brands. Our e-commerce copywriters will humanize your brand through About Us pages that share your values, mission, and company history. These pages will emotionally connect with your customers.

Product Descriptions

Our e-commerce copywriters will develop clear product descriptions with persuasive calls to action that will encourage the right customers to purchase your products. Product pages are the last stop on the way to purchase, making them one of the most important tools in your e-commerce arsenal.

Category Pages

Category pages help narrow down your customers’ and potential customers’ searches. These pages often give customers the control to sort and filter through a range of options and categories available. Our e-commerce copywriters will help you organize and develop the category pages that make the most sense for your brand.

Evergreen Content

Evergreen content is not time-sensitive and remains relevant long-term. It is a valuable asset in your SEO strategy because it helps drive growth and positions your brand as a thought leader in your industry. How-to guides, tip sheets, product reviews, and FAQs are examples of evergreen content.

Blog Content

Developing industry- and brand-specific blog content keeps your website fresh and credible. From long- and short-form to infographics and video content, our e-commerce copywriters will advise on the types of blog content that will attract your target audiences.

Press Releases

Press releases provide opportunities to share important and time-sensitive information with target audiences. They are great for sharing product launches, event promotions, and corporate announcements while the timeliness of the content keeps your website fresh.

Video Scriptwriting

Videos capture attention and can help humanize your brand. Creatives On Call has expert e-commerce copywriters specializing in video scriptwriting to engage your audiences and encourage purchase.

Why Choose Creatives On Call for E-Commerce Copywriting?

Our e-commerce copywriters work fast but effectively to create the highest-quality work. While you stay focused on other pieces of the business, our team will focus on producing the high-quality, fresh content you need to attract, engage, and convert your audiences.

Our research process includes conducting a competitor analysis and understanding your target audiences. We’ll analyze how to get them to convert through compelling product descriptions, technical guides, engaging videos, SEO-rich blog posts, and more.

We have hundreds of e-commerce copywriters available specializing in your industry and we’ll match you with the right expert for your business and your needs.

Industries we serve

Our talented e-commerce copywriters have experience in most industries. They will get to know your brand and where it fits within your industry and develop the engaging content you need to convert your targets online. A sampling of the B2C and B2B industries we serve:

• Agriculture
• Apparel
• Arts and Entertainment
• Automotive
• Chemical Manufacturing
• Construction
• Data Processing
• Education
• Fabrication
• Finance
• Food and Beverage
• Foodservice
• Healthcare
• Home and Garden
• Hospitality
• Health and Beauty
• Manufacturing
• Travel

How We Can Help

We have a team of e-commerce copywriters available. We will scale up or scale down depending on your project needs. We can provide ongoing support for long-term projects or support and improve your existing team. We’re here to support your e-commerce content creation needs from strategy to execution and fill any internal talent void you’re experiencing.