Skip to Main Content

How AI Is Paving New Roads in the Automotive Industry

Posted: 09/02/2021 | Author: Jim Lochner for Creatives On Call | Tags: Thought Leadership

How AI Is Paving New Roads in the Automotive Industry

Artificial intelligence (AI) has come far from the days of only navigation software. Machine learning, deep learning, and computer vision guide self-driving cars, manage fleets, assist drivers, automate supply chains, improve vehicle inspection and insurance, and more. AI also boosts manufacturing by accelerating production and helping reduce costs, ensuring greater efficiency, safety, reliability, and flexibility.

Looking to build a team for your AI strategy? Let Creative On Call help. Reach out here.


Once upon a time, every stage of automotive production was handled by humans, from assembling the cars to taking care of the supply chain, procuring raw materials, managing dealerships, and more. Today, AI is a part of the entire process, from manufacturing, designing, and welding to painting and post-production.

AI-driven systems create a schedule and manage the entire workflow with robots working safely alongside humans on assembly lines and factory floors. These systems can identify defects in auto components; help with the supply chain; automate processes like equipment, tools, and labor requests; and improve inventory, tracking, and logistics.

Driver-assist and safety

AI-powered features alert drivers of potentially dangerous situations and report driving conditions while the car is moving. Forward-collision warning systems, blind-spot monitors, adaptive cruise control, driver-assisted steering, and cross-traffic detectors are all part of the sensory-based data to keep drivers safe. Drivers also get alerts on hazardous road conditions, lane crossing, blind spots, and even passengers and other vehicles in the traffic. In addition, AI-powered software can detect the head position and drowsiness of the driver and allow self-driving to take over.

AI is also driving the growth of driverless cars, helping to reduce the number of accidents, traffic congestion, and emission levels. Most autonomous vehicles use radar waves and LiDAR, a laser distancing system, to detect objects, streetlights, and pedestrians. 

In-car experience

Artificial intelligence has revamped the in-car experience with virtual assistants that respond to voice commands and assist with directions, changing the temperature, playing media, and more. AI can also provide preferences based on user behavior, including seat position and screen adjustment, air input, and more. It can also control in-car infotainment through the use of human gestures. 


Dashboard cameras, smartphone cameras, and Internet of Things (IoT) sensors equipped with computer vision detection software can spot other objects on the road, sudden stops, and accidents. Since all of this can affect insurance deductions and premiums, insurance companies rely on these videos to adjust the driver’s insurance policy accordingly. Users can also upload images of their damaged car, which allows the software to detect the damage and provide repair costs. AI also speeds up the processing time of filing complaints and creates profiles based on individual risk factors in the data, which can predict how safe a driver will be. 

The Future of AI in Cars

Car manufacturers are investing their time and efforts in developing innovative software and applications to control and upscale the user experience. For instance, voice and facial recognition and fingerprint sensory features will soon help you start your car. In addition, in-car AI-powered cameras will allow the vehicle to recognize other passengers and alter audio content for them. They’ll be able to monitor and recognize a passenger’s voice, gestures, body language, and facial expressions and ensure the driver is also aware and alert to their surroundings.  

* * *

From driverless cars and contactless starts to gestures that power your Spotify playlist, artificial intelligence will infiltrate more and more of our driving lives in the years ahead. The value of AI in automotive manufacturing will exceed $10.73 billion by 2024. Smart automotive companies and manufacturers that want to succeed better buckle up.

Need help with your automotive strategy? Creatives On Call has experienced creatives standing by. Give us a call!


This is a time for marketers to step up to the challenge and get creative in meeting current demands and behavior changes. Creatives On Call supports your business through this. Contact us here.  We have Marketing professionals ready to start in areas including:

Strategy & Advisory

Design and Production

Content Creation & Management

Customer Engagement & Experience

Learning & Knowledge Management

Digital Technology & Transformation

Learn more here.

Share on:  

Previous Blogs

Future Proofing & Corporate Responsibility

Patrick will be speaking about how big brands stay relevant in today’s ever changing environment, ... read more

Environmental Responsibility in the Auto Industry

When the pandemic hit, freeways, auto factories, and dealerships went quiet. Sales plunged 40% withi... read more

The Value of AI Robots in Grocery Retail

If you haven’t rubbed elbows with a robot in the frozen food aisle yet, you probably will soon. Ar... read more

9 Tips to Keep Your Applicant and Employee Data Secure

There has been a 400% increase in cyberattacks since the start of the pandemic. And with more employ... read more

Electrification and the Future of Electric Vehicles

There has been a global call over the past decade for drivers, companies, and auto manufacturers to ... read more

How Digitalization Offers New Ways to Buy Cars

In 2020 nearly everything went online, including buying a car. With millions of people looking for a... read more

The Stops and Starts of Shared Mobility

Before COVID struck, shared mobility—the short-term, shared use of vehicles, motorcycles, scooters... read more

The Massive Shift to Non-Store Retailers

COVID forced many retailers to take a hard look at their store networks.... read more

Teams vs. Individuals: Diversifying The Workload

Teams aren’t going anywhere, nor should they. But hiring contractors, freelancers, and other part-... read more

View More Blogs