Trade shows offer unparalleled opportunities for businesses to engage directly with target buyers. But with hundreds of exhibitors and sensory overload conditions, ensuring your booth makes a lasting impression is critical. This is where investing in custom trade show displays pays dividends for years to come.
With over a decade of trade show experience, the creative experts at Creatives On Call have the strategic vision and practical skills to craft custom exhibits that tell impactful brand stories. We enable companies to cut through the noise to connect meaningfully with audiences.
Why Choose Custom Over Rental Displays?
Renting trade show displays seems convenient, but it locks you into the supplier’s limited premade options. Custom building your exhibit unlocks flexibility and ownership while allowing you to stand out from the flock of competitors renting identical off-the-shelf kits. With rental displays, you also waste money and opportunities re-renting essentially the same configuration for every show.
At Creatives On Call, we believe the exhibit should showcase your brand, not the rental company’s. Our custom trade show displays are tailored to highlight your unique business goals, products and messaging in ways no premade rental can match. We focus on bringing your distinct brand identity to the forefront of the booth experience, while fostering a powerful emotional connection with your audience.
Benefits of Custom Trade Show Displays
Bringing an exhibit unique to your brand is the primary driver for investing in custom over rental displays. Beyond standing out from the crowd, tailor-built trade show booths unlock flexibility and scalability well beyond one-size-fits-all solutions.
Key advantages our clients enjoy with custom displays include:
- Spotlight your brand identity: Custom shapes, bold colors and branded graphics present your distinctive business vision. Align messaging, interactions and activities under one visual identity roof.
- Meet current & future needs: Why squeeze into a stock rental when custom display builds can meet your precise goals? Consistent reconfigurations accommodate evolving display requirements.
- Make trade shows your showcase: Ramp up interactivity with built-in product demo stations, multimedia features, shelving and more to engage attendees.
- Take ownership: Invest once into assets displaying your brand for the long run rather than wasting money on temporary rentals show after show.
Additionally, you can extend the benefits of your custom trade show display beyond a single event by leveraging partial configurations at various occasions. This adaptable approach allows you to showcase your brand identity consistently, even when the entire booth may not be required. This way, you can seamlessly integrate elements of your tailor-built display to maintain a strong and recognizable presence at diverse events without the need to bring the entire setup.
Bringing Your Vision To Life
Turning imaginative visions into trade show reality is our passion. Creatives On Call’s expertise transforms exhibit concepts into custom display builds to showcase our retail and fashion clients’ stories.
Our design approach fully aligns goals with execution by focusing on visual storytelling and lean visitor engagement from concept to showtime:
- Designer collaboration: Clients have direct access to the 1,100+ creatives across all marketing disciplines. Together, we map exhibit strategy to visitor journeys.
- Prototyping & iteration: From sketches to scale models, our iterative process explores multiple solutions for consideration before finalizing and production.
- Build experience: Veteran craftspeople produce display systems built to impress as well as packed to move efficiently.
- Latest best practices: Decades of onsite learnings inform designs to maximize your trade show return on investment (ROI) through optimized brand interactions.
- Quality control: Strict guidelines govern fabrication. Experts inspect builds pre-packing and our technicians can install them onsite, ensuring flawless exhibitions.
Investing in trade shows means putting your best foot forward while staying lean. Rental displays fail on both counts — conveying a weak brand and poor stewardship. Our custom solutions at Creatives On Call check both boxes. We maximize opportunities for our clients to connect with their audiences in memorable ways that directly support their overarching marketing strategies. The long-term value is immense compared to rentals’ short-term vision of mere booth filling.
Integrate With Other Marketing
Trade shows can be the centerpieces of multichannel campaigns, turning interested visitors into engaged customers. Creatives On Call can help you make the most out of your custom trade show display by connecting your booth’s design to your other marketing plans and content. We ensure a consistent brand story and message before, during and after any event.
Tactics we integrate with custom exhibits include:
- Lead nurturing: Use follow-up email sequences to convert impressions into sales conversations.
- Website refresh: Showcase displays and promotions via coordinated landing pages.
- Social amplification: Extend the reach of booth activities through pre-show and post-show recap content.
- Email retargeting: Keep your brand top-of-mind by remarketing to site visitors with display visuals and messaging.
Let us help transform trade show pilot projects into catalysts for greater brand visibility. Our custom exhibits, paired with integrated digital marketing, create lasting impressions that generate immense value for companies over the long term.
About Creatives On Call
As leaders providing on-demand marketing and retail creative services, Creatives On Call thrives on brand storytelling challenges like custom trade show exhibits. We have completed hundreds of successful projects for brands across industries to help them fully leverage creative solutions and achieve their strategic goals — from retail product launch plans to ecommerce reporting.
With over 1,100 skilled creatives and specialists on our team, no custom display concept is too ambitious. Decades of collective branding wisdom guide designs focused on your customers’ trade show journey. Build material innovations emerge from our fabricators and technical crews, who are fluent in the latest event technologies. From initial goal alignment through flawless execution, our teams curated specifically for each client are invested in perfecting experiences that reflect the essence of unique brands.
Let’s start a conversation on how Creatives On Call can help craft your ideal custom trade show exhibit to make a lasting impression. Contact us today for a complimentary consultation.
Frequently Asked Questions
What factors should be considered when designing a custom trade show display?
Key considerations when conceptualizing a custom exhibit include the goals for the display, types of events/venues it needs to fit, products/services to showcase, desired aesthetics matching brand identity, level of practical functionality needed, weight restrictions for shipping/drayage and how adaptable and reusable the booth needs to be long-term.
How are graphics and branding integrated into trade show displays?
We fully customize how graphics and branding are included in clients’ trade show displays. We adapt to each unique brand look and style. Artwork gets converted to vector files so graphics stay sharp when scaled up and applied across the booth. Careful lighting directs attention to the most important brand elements on the displays.
What are some of the biggest benefits of having a custom trade show display?
Key advantages of custom versus rented displays include consistent branding every show, the ability to highlight specific products/messages, reusing and reconfiguring displays to get more value long-term, having greater creative control and standing out on the crowded show floor.
