Rebranding a company presents a unique set of challenges. A Fortune 500 Manufacturing company, following a merger and rebrand, needed to establish its new brand identity while simultaneously managing a surge in marketing needs. Faced with a short-staffed Brand Marketing team and ambitious goals, our customer sought a partner to bridge the gap between vision and execution. We provided the expertise and resources needed to ensure a smooth rebranding process and propel our client's marketing efforts forward.
The Challenge:
Following a recent merger and name change, our manufacturing partner's Brand Marketing team found themselves stretched thin. The team lacked the internal resources to handle the immense workload associated with the rebranding effort, including:
- Rebranding Collateral: A significant amount of marketing materials required updates to reflect the new brand identity.
- Video & Multimedia Content Creation: our client had ambitious plans for video content but lacked the in-house expertise for production.
- Lead Generation & Marketing Automation: Implementing a new Marketo platform and utilizing it for lead generation presented a further challenge.
Why Creatives On Call Was Selected
Our customer had previously collaborated with us for graphic design support. They established trust that our quality, speed, and team expertise could meet the demands of this project. Their previous experience and our ability to provide a comprehensive solution made for an ideal partnership for this multifaceted project.
The Solution
We assembled a dedicated team to address our client's specific needs:
- Multimedia Designer: Skilled in video editing software (Premiere, After Effects), audio editing, and color grading (DaVinci Resolve).
- On-Demand Motion Graphics Designer: Provided expertise in 3D animation for video content.
- On-Demand Graphic Designers: Supported the production of rebranding collateral.
- Marketing Automation Specialist: Oversaw the successful implementation of Marketo, acted as a subject matter expert, and helped with lead generation efforts.
This strategic team structure allowed our client's internal team to focus on brand strategy while we handled the execution.
Results
Our support yielded significant benefits for our client, including:
- Increased Efficiency: Internal Brand Marketing staff were freed to focus on strategic initiatives.
- Enhanced Content Creation: we produced multiple video and animation series for internal communication and social media engagement.
- Successful Marketo Implementation: The new platform was launched at a 50% cost saving compared to alternative solutions.
- Streamlined Rebranding: All rebranding collateral production needs were met, allowing our client's Art Directors to further brand awareness through new campaigns.
By leveraging our expertise, our client successfully navigated the challenges of a major rebranding effort and achieved their marketing goals.