The manufacturing industry, while deeply rooted in traditional production processes, is embracing digital transformation across the enterprise. This evolution spans far beyond the factory floor to reach every customer touchpoint. Manufacturers realize that to thrive in today’s landscape, digital marketing must become a priority.
The issue is that many manufacturing companies struggle to build effective in-house marketing capabilities. Budget and staffing constraints combine with a lack of digital skills. As a result, many companies find themselves piecing together various agencies and freelancers or relying on smaller in-house efforts to grow digital strategies.
Thankfully, a marketing and creative consultancy like Creatives On Call can provide comprehensive support and deliver a range of marketing services for manufacturers, from expert videography to content and website building. Whether you’ve invested in digital marketing consulting or are looking to grow in this space, let’s explore essential services and strategies needed to excel manufacturing companies.
The Marketing Talent Drought in Manufacturing
Data shows that 98% of manufacturing companies are generating sales-qualified leads through digital marketing. But even with these high numbers, 48% of industrial companies don’t have specific goals for digital lead generation strategies. It’s clear that while manufacturers recognize the need for digital marketing services, it’s challenging to get campaigns off the ground.
Without deeper digital marketing competencies, manufacturers miss out on revenue opportunities at every turn. They lack the strategies and systems to:
- Generate awareness and engagement through targeted content.
- Convert site visitors into leads via personalized experiences.
- Accelerate deals using automated nurture campaigns.
- Align touchpoints to micro-moments across the customer journey.
- Prove marketing’s contribution to pipeline and revenue.
The resulting sales and marketing disconnectedness also hinder growth. With no shared metrics or processes, sales teams chase ineffective leads. At the same time, prospects fall through the cracks, never to return.
The solution lies in partnering with a specialized manufacturing marketing company like Creatives On Call. Our experts can provide hard-to-find strategic planning combined with execution across priority digital channels. The following sections detail the many ways manufacturing leaders can amplify success.
The Myriad Benefits of Working With Marketing Experts
Manufacturers choose to work with specialized consultants like Creatives On Call for good reason. The right partner aligns people, processes and technology to help:
Gain Market Share Through Superior Buyer Experiences
Today’s prospects demand relevant, personalized content tailored to their needs. Dynamic digital experiences streamline the path to purchase. Our digital marketing consulting experts can design and optimize every touchpoint with the customer in mind, which drives conversions over the long term.
Increase Brand Awareness & Visibility
Cutting through the noise to cement brand awareness poses an immense challenge. Strategic content amplification across digital channels gives manufacturing brands staying power. Our associates can leverage owned, earned and paid tactics ranging from targeted ads to influencer partnerships for maximum impact.
Improve Operational Performance With Data
Digital efforts built on robust data analytics and testing inform smarter decisions. Our teams can embed key reporting dashboards into campaigns, which provides visibility into what’s working. Manufacturers gain actionable insights to continuously improve strategy and tactics.
Plug Resource & Skills Gaps
At Creatives On Call, we assemble top-notch marketing talent across disciplines like technical writing, web development and analytics. Manufacturers instantly gain capabilities matching those of much larger companies without added headcount. Partners scale up or down as needs evolve.
Speak the Language of Business Goals
Our associates can translate digital efforts into the metrics leadership cares about most: pipeline growth, shorter sales cycles, and of course, revenue. Going beyond vanity metrics, they connect initiatives to sales processes and infrastructure. This alignment ensures marketing dollars have maximum financial impact.
Drive Innovation & Ideation
Digital moves fast, which demands constant testing and optimization. Our teams stay on top of emerging tech to integrate into campaigns. Manufacturers benefit from an outside perspective that brings novel, revenue-focused ideas to the table.
Core Digital Marketing Services for Manufacturers
Manufacturing marketing consultants at Creatives On Call offer full-funnel services customized to industrial sectors. While needs vary depending on company size and niche, the following comprise some of the most in-demand offerings:
Website Design & Development
For most manufacturers, their website serves as the hub anchoring all other efforts. Yet many sites fail to deliver responsive, personalized experiences driving conversions. Our experts can architect sites on best-in-class platforms, which optimizes content and features for manufacturing buyer journeys.
Creatives On Call front-end web developers link design and technology to create websites that meet business objectives, boast an impressive and user-friendly design, rank high on search engines and drive conversions. Our web developers can create responsive websites with elements like dynamic graphics, animations and interactive features. Plus, we recruit experts with years of experience in manufacturing marketing to tailor your website to the right audience.
Digital Content Creation
Strategic content marketing fuels interest and engagement across buyer stages. Creatives On Call associates can develop sustainable content engines — from technical documentation to thought leadership. Content syndication expands reach and positions brands as trusted advisors to expedite deals.
With the hard work of our manufacturing content experts, we can create content that expands your web presence and converts visitors into customers. Our content tells stories about your brand, builds credibility, drives traffic and helps you rank higher in search engines.
Video Content Creation
Videos allow manufacturers to showcase products, demonstrate key differentiators, and reinforce brand messaging in a dynamic, engaging way. Rather than relying solely on the interpretation of sales reps in the field, videos ensure brand positioning stays consistent.
Videos also help bring technical information to life through instructional product videos, training tutorials, or company overview explainers. Manufacturers build credibility by showing (versus just telling) how custom solutions solve customer pain points.
Creatives On Call’s video creation services span the entire process, from scriptwriters to search engine optimization (SEO) strategists. Our focus is to provide high-quality production, showcase your brand, and set you apart from the competition.
3D Product Animation
In addition to videos, 3D animation is an excellent, often untapped tool for manufacturers. 3D animation visually translates complex mechanical systems, materials and engineering specs into dynamic visuals. Manufacturers demonstrate value in an exciting way by showing abstract products/parts in simulated motion.
While 3D animation can be a great in-house resource, it also works well through booth displays at trade shows. This marketing tool helps guide potential buyers through customized sales funnels. Reps reference animations detailing niche applications for prospects, which advances conversations.
Creatives On Call has vast experience in developing 3D animation for manufacturing. Our animations allow your business to create striking and interactive content to engage and land new customers. Learn more about our other services, like manufacturing infographic design, that also help accelerate your digital efforts.
Marketing Strategy
Given the lack of marketing resources in manufacturing, many businesses need an expert to pave the way for a digital marketing strategy. Whether you’re launching a new product or pivoting due to industry changes, investing in a marketing consultancy like Creatives On Call allows you to build a robust, ongoing strategy that reaches the right audience.
Creatives On Call can partner you with a marketing strategist who will immerse themselves in your brand and industry, ensuring you find the right customers and then design a measurable strategy. Our marketing strategists can come in at any stage of your planning process and help you hit the ground running. Learn more about our manufacturing marketing strategy services and manufacturing collateral development.
Connected Campaigns Outpace One-Off Tactics
With the vast range of digital marketing services in mind, it’s important to recognize the interconnected nature of marketing. When you attempt digital marketing only through disjointed projects or individual projects, you never fully move the needle. A video is a great tool for your website, but if your site isn’t optimized with content and SEO tools, no visitors will ever see it. Manufacturers achieve the best outcomes through integrated strategies connecting every element.
Specialty consultants like Creatives On Call can interlink priorities ranging from brand messaging to technical specifications into unified campaigns. These holistic plans map coordinated touchpoints to microscopic buyer moments. Synergies multiply results, as tactics reinforce rather than compete.
At Creatives On Call, we understand that technology and analytics act as the glue binding everything together. Journey analytics illuminate momentum, while campaign reporting spotlights return on investment (ROI). Dashboards visualize performance at a glance, which allows flexibility to double down on what works.
Creatives On Call takes a measurable, omnichannel approach, which aligns with overarching manufacturer key performance indicators (KPIs), from deal cycle velocity to cost per lead. With all facets tuned to shared objectives, consistent core messaging resonates across channels. Manufacturers appear cohesive to customers while surfacing more qualified opportunities.
Evaluating Business-to-Business (B2B) Manufacturing Marketing Consultants
Not all consulting companies bring the specialized expertise required to excel in industrial settings. When researching firms, manufacturers should look for:
- Industry experience: Tenured teams who speak manufacturing lingo, understand buyer journeys, and actively engage in the community position clients for greater success.
- Technical chops: Look beyond marketing generalists and seek out true niche experts. Strategists with manufacturing technology knowledge inform messaging and tactics.
- Scalability: Evaluate flexibility to augment or reduce teams and services based on variable project needs and budgets.
- Client results & retention: The best testimonials come from manufacturers detailing how consultants helped expand their share of the market. Long-tenured clients signal competence.
- Culture fit: Reputable consultants act as trusted advisors guiding strategy. Ensure the vision aligns with your internal stakeholders and that communication flows freely.
The most effective partnerships entail more than agreements over one-off projects. Contracts giving consultants latitude to operate as integrated extensions of manufacturers’ marketing teams foster agility. Outcomes directly bolster corporate objectives when both sides share a vision.
Build Your Digital Marketing Dream Team With Creatives On Call
Drive Marketing Strategies With Creatives On Call
While smart factories, automation and real-time supply chain integration dominate most manufacturing discussions, marketing’s digital revolution deserves equal attention. Early pioneers who revamp strategies to digitally engage and convert buyers will widen market share gains over competitors. The time for manufacturers to go all-in on connected, accountable marketing is now.
If you’re looking to catapult your manufacturing marketing strategy, look to Creatives On Call. As an industry-leading marketing and creative consultancy, we specialize in helping businesses solve marketing and communications challenges.
We offer a breadth of services spanning technical content creation to customer engagement. While we believe digital marketing should be an ongoing, coordinated effort, we can also connect you with experts for single projects. Using our network of creative consultants, we’ll build your dream team for manufacturing digital marketing. Wherever you are in your marketing journey, we are here to meet you and get to work.
Contact us today to get started.
Frequently Asked Questions
What types of digital marketing services do manufacturing consultants provide?
Manufacturing marketing consultants offer a full suite of digital services. At Creatives On Call, these services include website design and development, targeted advertising, SEO, inbound content marketing, marketing automation, sales enablement tools and integrated campaign strategy/execution.
What results can a manufacturing business expect from partnering with a manufacturing marketing company?
Results vary widely based on business objectives, effort and budget invested. However, many manufacturing consultants drive remarkable outcomes, including double- or triple-digit increases in site traffic, form fills and sales-qualified leads over 6 to 12 month periods.
How can you validate the expertise of a prospective manufacturing marketing company?
Vet companies based on years of industrial sector experience, client results/retention, technical marketing chops, scalability and cultural fit. The most effective partnerships share a vision and set integrated KPIs unified behind growth goals.
What should a manufacturer look to gain from an initial consultation with consultants?
The introductory meeting offers the chance to align on challenges, objectives, audience profiles, campaign ideas, costs and performance tracking. Manufacturers should leave the discussion with clarity on proposed solutions and reasonable expectations given investment.
To set up an introductory meeting with Creatives On Call and discuss how we can help you achieve your digital marketing goals, contact us today.
