Sales enablement consulting provides strategic guidance to amplify sales productivity and performance. By aligning marketing and sales teams around the customer journey, enablement programs equip sales reps with the right content, training, tools and coaching for effective customer conversations.
Creatives On Call leverages years of enablement experience to help clients develop comprehensive strategies and engaging training that translates to sales growth.
The Value of Sales Enablement Consulting
Sales enablement consulting provides immense value by evaluating current sales strategies and processes to pinpoint gaps and then offer actionable recommendations tailored to the business’s specific needs for growth.
Enablement consultants lend their expertise to identify ways to optimize sales performance through:
- Training programs: Build employee skills for improved buyer conversations with the right messaging and tools.
- Content creation: Arm reps with valuable assets like battle cards and presentations to progress deals.
- Process refinement: Introduce efficiencies to increase productivity.
- Technology optimization: Consolidate platforms for seamless information access.
Overcoming Hesitation
Many companies hesitate to invest in consulting, thinking they can identify and solve issues internally. However, sales enablement consultants provide an objective outside perspective to reveal blind spots. They know which sales tactics truly drive results. Rather than wasting time and resources experimenting, use expert guidance to transform your strategy.
The Benefits of a Customized Approach
While businesses can spot some problems alone, they often struggle to devise effective solutions tuned to their specific needs. Enablement consulting offers personalized recommendations based on sales objectives, workflows and tech stacks. This customized approach, backed by extensive experience, is the formula for sales success and revenue growth.
At Creatives On Call, our sales enablement consultants thoroughly evaluate current sales processes to uncover gaps. We then develop targeted action plans for improvement by adopting best practices in enablement strategies, content and technologies. We aim to equip our clients with the skills, information and tools needed to increase productivity and revenues.
Developing a Sales Enablement Strategy
An essential part of sales enablement consulting is collaborating with sales leaders to perform needs evaluations. By analyzing existing sales challenges, processes, content ecosystems and technical landscapes, consultants gain a 360-degree understanding of enablement gaps hindering productivity.
Armed with these insights, consultants develop specialized strategies and action plans addressing pain points through:
- Comprehensive needs evaluation: Thoroughly analyze existing sales challenges, processes, content gaps and technical ecosystems to pinpoint enablement requirements for improvement.
- Targeted skills building: Leverage adult learning techniques through customized training to expand messaging capabilities, objection handling techniques and other sales acumen skills.
- Impactful content ecosystems: Develop extensive battle cards, presentations, return on investment (ROI) calculators and playback tools to engage buyers.
- Technology consolidation: Streamline platforms for seamless selling workflows while integrating analytics for data-driven optimization.
- Expert coaching: Provide coaching for reps to hone skills in conveying value confidently.
This tailored approach translates deep expertise into initiatives that empower sales teams with the right skills, content and tools for sales success. By consulting closely with sales leaders, enablement programs deliver maximum business impact through productive reps who capably guide buyers to purchase. Reps gain the skills, knowledge and systems to have productive buyer conversations that accelerate business goals. The outcome is sustainable revenue growth and achievement of profitability goals for your sales organization.
As a leader in sales enablement, Creatives On Call leverages deep expertise to guide the consulting process. We evaluate sales challenges; strategize high-impact initiatives across content, skills and technology; and provide customized coaching to equip our clients’ reps for selling success.
or more information on effective Sales Enablement Content Strategy, read our guide.
Implementing Training & Coaching
For sales enablement initiatives to drive adoption and transformation, tailored skills training using research-backed techniques for adult learners is important.
Key components of sales training programs include:
Leveraging Multiple Formats
Deliver training through a blended approach combining various modalities:
- Microlearning modules for easily digestible concepts
- Frequent reskilling workshops to reinforce core competencies
ROI calculators and interactive content simulators for applied learning
Focusing On Relevance
Tailor topics, discussions and activities specifically to sales roles for maximum relevance. Explore realistic selling scenarios for skills application.
Emphasizing Skills Practice
Incorporate interactive role-playing for objection handling, value communication, product demos and discovery questioning. This experiential learning cements retention.
Providing Expert Coaching
Supplement formal training with one-on-one coaching for finessed selling techniques around presenting, negotiating, closing and nurturing buyer relationships holistically.
Creatives On Call develops training blueprints molded to clients’ specific team strengths, growth opportunities and sales objectives. Our goal is to drive not just adoption but sales transformation through motivated, empowered reps equipped to guide buyers confidently.
Leveraging Technology
Sales enablement technology should offer intuitive platforms that make selling easier instead of getting in the reps’ way with complicated tools. Strategic planning around technology consolidation and adoption is key.
Effective enablement tech elements include:
- CRM integration: Unified customer data fuels contextual conversations and tracks enablement content usage tied to deals.
- Content portals: Centralized content libraries organize assets for 24/7 self-service access.
- Targeted software apps: Specialized tools provide everything from automated proposal generation to predictive recommendations based on buyer signals.
Getting the technology ecosystem right is imperative for sales enablement success. Seamless platforms amplify productivity by enabling smooth information access and selling workflows.
As sales transformation consultants, Creatives On Call evaluates existing marketing technology and strategies for new integrations based on gaps uncovered in the discovery process. Our technology guidance provides the digital foundations for sustained enablement.
Measuring Program Success
Analytics dashboards that track key sales metrics are essential for enablement consulting to continually refine strategies that work. Quantifiable data proves where further skills development, content enhancement or process adjustments will have the biggest performance impact.
Key indicators to monitor include:
- Content engagement: Battle card, presentation and proposal views/downloads
- Win rates: Deals closed from qualified pipelines
- Sales cycle times: Average duration from open to closed deal
- Revenue impact: Direct incremental gains from enablement programs
Post-training, it’s important to track how sales reps apply their elevated capabilities in customer conversations. Analytics empower data-driven coaching on areas of improvement to expand skills.
As trusted enablement advisors, Creatives On Call implements intuitive analytics dashboards tailored to clients’ growth goals and sales key performance indicators (KPIs). Our tracking proves enablement ROI while guiding ongoing optimizations to ensure sales transformation continuity through motivated, high-performing reps.
Sales Enablement Consulting From Creatives On Call
As an industry-leading marketing and creative consultancy, Creatives On Call offers strategic sales enablement services to help clients achieve revenue growth objectives. Our collaborative process and curated teams empower businesses to maximize sales productivity.
Our sales enablement practice comprises dedicated experts who evaluate existing sales strategies, processes, content and tools to pinpoint optimization areas. We provide actionable recommendations and plans to:
- Close skills gaps with customized training programs using adult learning best practices.
- Produce valuable content assets like presentations and ROI calculators that engage buyers.
- Streamline sales platforms and systems for efficiency.
- Implement analytics dashboards to refine based on data continually.
- With our keen understanding of market dynamics and sales transformations, we drive solutions designed to address our clients’ unique sales challenges and growth goals. Our sales enablement consulting services equip client sales teams with the skills, knowledge and technologies for selling successfully.
Contact us today to explore how our collaborative consulting approach can optimize your sales performance.
Frequently Asked Questions
What is sales enablement consulting?
Sales enablement consulting involves working with companies to evaluate their current sales strategies and processes in order to identify areas for optimization. Consultants provide strategic recommendations and plans to enhance sales productivity through improvements across training, content, skills development and sales technologies.
Why should a company invest in sales enablement?
Getting an outside expert assessment of sales operations can reveal blind spots that internal teams miss. Sales enablement consultants lend extensive experience in best practices for equipping sales reps through impactful training programs, targeted content and streamlined technological tools. Their insights and guidance transform sales team effectiveness.
What are some key things a sales enablement consultant does?
Consultants conduct thorough assessments of existing sales challenges, workflows and tools; interview stakeholders; identify improvement areas and KPIs; provide guidance on developing customized training and content strategies; advise on consolidating/optimizing digital platforms; and implement analytics dashboards to track ROI and progress continually. Their end-to-end approach enhances sales.
